Boots No. 7 Protect & Perfect Beauty Serum.
May 7, 2007 by Teri Cosenzi
Filed under 30's Plus, 40's Plus, 50 Plus, Aging Fabulous, Anti-Aging, Beauty Tips, Product Reviews, Skin Care
The search for the fountain of youth continues…
I have been seeing this on my local news all day. Supposedly women are calling and e-mailing local television stations to find out where to get the Number Seven Cream. Well, the cream is actually a serum, from Best Selling UK Beauty Brand Boots. Boots recently launched in the United States, and the PR people have certainly done a great job of getting this “anti-aging miracle serum” out there. From what I hear locally, it is selling out at Target.
So is this just great marketing? Public Relations? Or does this serum really work? You know I will definitely put it to the test as soon as I can get my hands on it.
First off, this serum carries a different name here in the United States. It is the Restore & Renew Beauty Serum. Here is the description from the Boots website.
“Reveal younger looking, beautifully refined skin with this powerful blend of caring and skin restoring ingredients. Light and non-greasy, it glides on instantly softening and smoothing your skin. Then, with regular use, it works to renew your complexion, restoring radiance and helping to reduce the appearance of pores, fine lines and wrinkles in just 4 weeks. With concentrated levels of our unique antioxidant complex and skin-firming pro-retinol complex to boost and maintain skin’s elasticity.
Created with Care. We’ve created this hypo-allergenic product using only ingredients we know and trust. It has been tried and tested by guests with even the most sensitive skin, so you’ll know it will be good to yours. Dermatologically tested.”
From the frenzy of it all, if you want to try this beauty out, you better run – not walk to your nearest CVS or Target, as that is the only place you will find it here in the US. You will find it for $21.99.

















let us know if this stuff works or not!
Ooh yeah – Once I get my hands on this and try it out, I will definitely let you know if it was worth all the hype!
I cracked up when I saw the ingredients!
Cyclopentasiloxane, Aqua (Water, Eau), Butylene glycol, Dimethicone crosspolymer, Cyclohexasiloxane, Glycerin, Dimethicone copolyol, Sodium ascorbyl phosphate, Polysorbate 20, Magnesium sulfate, Phenoxyethanol, Sodium PCA, Retinyl palmitate, Methylparaben
Between the several layers of Dimethicone, and Glyderin you have the effective creation of a barrier. How is the Retinyl palmitate, which carries the substance that is concentrated into Retin A, ever supposed to reach your skin? By the time it DOES reach it, it’s most desirable component is probably neutralized by the acidic environment of the skin, but I could be wrong.
In any case, try buying a little glycerin and Dimethicone, use if faithfully, and see what your results are. They might just be the same as paying more for this lovely product…LOL..
I haven’t tried this yet, and I am obviously not such an ingredient expert as yourself. But, it must be working for lot’s of ladies, as it is selling out everywhere!
highly overated as usual
I still haven’t been able to find one and give my opinion, but I am still on the lookout for it!
Its not sold in U.S. dONT SEND PEOPLE TO CVS OR TARGET SHAME ON YOU
In the US, this is sold under the name of Restore & Renew Beauty Serum from Boots at both Target and CVS. It has just been selling out.
To be sure, I have confirmed with the company that distribution has begun in the United States, the name is Restore & Renew Beauty Serum, and it is officially available at Target and CVS, throughout multiple locations, nationwide.
I just bought the last $19.99 bottle at my local Target in Oxnard, CA. I’ll let you know in a month, around July 15th-or sooner, if I see results.
Its all over on ebay. for about $40.00
Does anyone know if the stuff on ebay is the real stuff?
You lucky girl, Janice. Please do keep us informed on how it worked for you.
Jill – I am probably one of the few eBay skeptics left, but if the creams are selling, then it must be working.
Thank you Sagemother for listing the ingredients.
Read them. She’s right…and notice retinyl palmitate is next to the last ingredient, which means it is the next to last ingredient added…like very little and that is the only ingredient in this product that has any effect on skin repair. The other ingredients are just something to soften the skin thus plumping it some and making it look as though wrinkles have disapeared. If you really want to repair and maintain your skin ask your doctor for a rx for Retin-A. That’s the real thing!
I am a firm believer in that some things work differently for different people. I am glad to hear that Retin-A is working well for you. It did damage to my skin, and I only used it for a few weeks in one spot on my forehead. I was disappointed to say the least. But it does work wonders on some people, like my Mom, for instance.
Retin A .01% is the strongest RX for the skin. You have to start out at a low % like .25%..use it about 3 times a week and work your way up to the highest %. As soon as you notice any reddening stop using it..resume when red goes away. Eventually you can use it every night in the strongest form with no problems. Anything below the .01% can be obtained as Retinol without a perscription……only Retin A RX comes in the strongest form . I use it nightly (again, after ‘working my way up)…I’m 58…been using it for 10 years and have very few wrinkles and good skin….and when I starting using it my skin was not good at all.
I’m wondering if any of the ingrediants in Boots No. 7 Protect & Perfect Beauty Serum could be considered a steroid? Based on the answer from SageMother, (you seem to know what you are talking about!) I am wondering what’s in this little bottle besides Retinyl which is obviously good for your skin. I am 30 years old and for about 15 years now I’ve suffered from only mild acne, nothing of which has been a concern up until now. I have developed a rash on my chin and nose area, from what I’ve learnt from research (although haven’t visited my doctor yet) could be perioral dermatitis and coincidentally started about the time I started using this Boot’s serum. Says that this could condition could be brought on by topical steroid creams. Any thoughts??
There isn’t a steroid in Boots, but the number of lubricants might be working against you there.
A condition that could be brought on by topical steroids could be brought on by other factors as well, like the development of a sensitivity to nickel.
When I first heard about this product I did some research by calling the corporate offices of CVS and Target to see why these stores were not selling the same product name. The FDA in this country has not done any testing on Protect & Perfect so it is not allowed to be sold here. The formula was changed from the one sold in the UK which would need FDA approval to one that does not need to be approved and sold as Restore & Renew here. CVS and Target always sold the Boots brand.
Found 3 tubes of “Restore and Renew” @CVS in L.A.(almost ALL the CVS stores were out!!) and asked my brother to get it in the UK..sure enough he came back with “Protect&Perfect”… I thought it was a different product…but now I see they are the same except for a few ingredients… Have been using Restore& Renew for 3 days and nights and some other Boots’ products…and already see and feel a difference in my skin…. so far…i think it works!!!!!! Will then try the “Protect and Perfect” to see if there is any difference.
I have used both Protect & Perfect and Renew and Rewind – both are excellent products. However, when Protect & Perfect was first launched, customers could choose whether they bought it in a bottle or in a tube. Now, it is only available in a bottle. I do not like that, because once you get towards the bottom it is impossible to get the serum out, and I have to throw it away before the end. This is very wasteful, as if I buy a product my only reason for not finishing it before throw away the container is if I don’t like it, which is not the case with the serum.
I was in a Boots store in London’s Oxford Street today, and another customer was complaining to the sales assistant about the same thing, who incidently was very sympathetic and agreed with us.
Please, please, please, either replace the bottles with tubes, or give us a choice of either. I shall not be buying the product again because I do not like having to throw away some of the contents for no other reason than that I cannot get them out of the bottle.
Thank goodness for the great advice from SageMother, thank you! Like any new product on the market which promises incredible results, the ingredients speak for themselves but are usually overshadowed by the hype. But – if you love it – great! However I am surprised (with all due respect to the comments here) that people believe that is must be wonderful because it is flying off the shelves? All that screams to me is that is has phenomenal marketing. Endless products are produced each year which all promise pretty much the same thing – if any of them worked we wouldn’t need another product…(but the industry makes billions each year making tons of the stuff) Retin-A is the only thing that can deliver the kind of results proffered by the beauty industry despite their product only containing minute traces of the stuff. Yes it can be very irritating but if used minimally over time it can produce wonderful results for acne and wrinkles.
This product ACTUALLY WORKS. I have struggled with my skin and it’s fine lines, big pores and uneven skin tone for years, I’m 23 but just have really terrible skin. I got this a week ago and use it every day and night and my skin has become BEAUTIFULLY soft, and lines have already gone. hopefully for good! This is worth every cent for giving me back my confidence. Even my boyfriend, who doesn’t notice much (even new haircuts, dresses etc etc) said my skin is looking amazing.