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Wednesday, November 25th, 2009

Aging Fabulous

Gwyneth Paltrow is the Face of Estee Lauder?

March 4, 2008 by Teri Cosenzi  
Filed under Aging Fabulous

Maybe I am a ignorant or just too busy to notice, but I had no idea that Gwyneth Paltrow is the face of Estee Lauder.

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Seeing as that the Estee Lauder target demographic is 35+, I just find this a little strange. Maybe the company is making a shift in a new direction?

What do you think?

image from esteelauder.com

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Comments

8 Responses to “Gwyneth Paltrow is the Face of Estee Lauder?”
  1. nicole says:

    Gwyneth Paltrow IS 35. Also, if I’m not mistaken, the last Estee Lauder spokesperson was Carolyn Murphy and she is only 32! Hm. I think I read too many women’s magazines.

  2. Dexie says:

    hmm, she’s been for a while if i remember it right. unless Gwyneth was endorsing another product years ago… but i’m pretty sure it’s Estee Lauder

  3. Kori Ellis says:

    Considering she’s 35, why do you think she’s a bad choice? I’m just curious.

  4. Lori says:

    I did not realize she was the face of Estee Lauder either. I checked her age she is 35.

  5. Jo says:

    I think she has been working for EL for some time, but personally, I don’t think she is right for the part. Not really sure if its her age or if she just doesn’t seem a good fit.

  6. Teri says:

    Well where have I been? I thought that maybe this was new partnership.

    I cannot believe that she is 35 – really? I didn’t look that up as I assumed she was mid-20’s.

    WOW!!!

  7. Teri says:

    Not knowing she is 35, or knowing that she is 35 doesn’t really make a difference for me. She seems very young and fresh. Not quite what I think of when I think of EL. If EL is going for a younger campaign, then great. But I think of someone more polished and stunningly beautiful – like Elizabeth Hurley was/is. To me, EL means sophistication.

  8. Donna says:

    She is 35 and I think she looks her age, even older, in her latest candids. The EL ads seem to be heavily airbrushed.

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