Cover Girl and Olay have teamed up to create a line of beauty products for aging fabulously. Their goal was to develop products that would have the benefit of a serum built into the color.

This breakthrough formula with Olay Regenerist Serum and SPF 22 is intended to stay suspended over fine lines and wrinkles, like a mineral powder that sits on the surface on your skin so not to clog your pores.  Combining CoverGirl’s color cosmetics with Olay’s Regenerist serum, the formulation boasts a new solid emulsion technology that creates a veil like finish over the skin’s imperfections, meaning it’s designed to cover imperfections without gathering in wrinkles and making skin look older. Clinically shown to provide significant improvement in skin condition in just four weeks, but based on a few of the reviews I have read it looks as though they may need a little more time in the lab perfecting their formula.

Ellen Degeneres who debuted SIMPLY AGELESS on her TV show will also be the spokesperson and face of the new beauty line. When asked about the new line she was quoted as saying “Inner beauty is important, but not nearly as important as outer beauty. That’s why I use Cover Girl Simply Ageless makeup with Olay Regenerist Serum.”

Watch out Beyonce, Halle, and Jessica, looks like you may have a little competition:-)

xx

image credit: CoverGirl

image credit: CoverGirl

Post from: Aging Fabulous