Allure Spa Magazine

I have just heard the buzz about the new Conde Nast magazine – Allure Spa which is set to launch in September and will be distributed free to 200,000 spas and salons, with plans to publish annually.

Positioned as the “ultimate insider guide” to luxury spas, Allure Spa will cover topics including spa beauty treatments, diets and the growth of the medi-spa, spas that provide medical treatments. As for advertising, the title has such categories as beauty, fashion, spas and personal care marketers in its sights.

“It’s clear that women want more information on the spa experience, which makes Allure Spa an exciting next step for our brand,” said Nancy Berger Cardone, publisher of Allure and Allure Spa.

I am excited to see this new publication. What about you?