Brooke Shields For COPPERTONE’s New NutraShield™ Sunscreen Lotion

COPPERTONE has long been a standard when it comes to Sunscreen – their logo with the little girl and the pup is the legendary. Fortunately, their reputation is as strong as their branding; and today COPPERTONE announced an appropriately named spokeswoman for their new NutraShield™ sunscreen lotion. Brooke Shields will be working with COPPERTONE to promote awareness and understanding around the long term consequences of sun damage – and how sunscreen can make a big difference.

Specially formulated to promote natural skin repair and combat premature aging from sun damage, NutraShield™ is a big step forward for the company – beyond their “suncare roots”. The COPPERTONE NutraShield™ line includes a whopping SPF 70+ face lotion as well as SPF 70+ and 30 body lotions. Best of all, their new antioxidant rich products don’t come with a hefty price increase; Coppertone remains committed to providing “affordable skin care options” that just plain work.

From Mrs. Shields:

"I am excited to work with the COPPERTONE brand to help raise awareness on the need for year-round sun protection and the benefits of antioxidants in promoting natural skin repair." 

Seems like a nice match for both COPPERTONE and Brooke – there can never be enough to promote just how costly sun damage can be in the long run; it is wonderful to see increased efforts from COPPERTONE on this front.

Image: Bauer Griffin