Care To Smell Like Kim Kardashian?

Further celebrity scent news….. I read today that Kim Kardashian, star of the E! show, “Keeping Up With the Kardashians,” is working with Lighthouse Beauty to develop a signature scent. The fragrance is slated to launch in Spring of 2010.

“Collaborating with Lighthouse Beauty was a really creative, innovative process,” said Kardashian, who also has a beauty and fashion blog, kimkardashian.com, and operates a Calabasas, Calif.-based clothing boutique, Dash, with sisters Khloe and Kourtney. “What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”

So far, there is no word on what we can expect from the scent itself. Lighthouse Beauty is a new company made up of a group of movers and shakers from the entertainment and beauty worlds. One of the partners, Curtis Jackson, also known as “50 Cent,” will be launching his own signature scent last this Fall, 2009.

I’ll share more information about both scents as I find it. If I had to speculate, I’d guess that Kim will go for something in a bold, but feminine scent. 50 Cent? I have no idea what that man smells like, but I’m very curious and I look forward to sampling his “signature scent.” He’s a successful business man and I’m betting he’s got some talented people working on his fragrance.

Image credit: Sxc.hu