Cool interview with Strange Invisible Perfumes

Found this gem on Style.com – interview with Alexandra Balahoutis of Strange Invisible Perfumes.  A taste:

And now you bring that experience to other people—like a fragrance shaman. Can you talk a little bit about the process of guiding someone on their own custom fragrance journey?

We talk about everything. The client tells me how they like their tea, what time of day they love, what they read, and why they live at all. The conversation always varies and never stays light. The custom blend is not about pinpointing a market list of essences my client likes so that I can throw them into a bottle. I want to internalize a sense of that person’s essence. Then I go to my palette and feel out which essential oils and extracts are relevant to my muse. I want to translate an elusive impression of who they are into the equally elusive medium of scent. Everything and everyone is essentially a recipe.