Eco-Chic by Elroy
March 8, 2009 by Tracey Duncan
Filed under Indie
Okay, I’ll be honest. When I think eco-chic, images of heavy-soled sandals and stiff hemp dresses dance through my head. I guess I’m like most people, I want to buy green clothing, but I’m waiting for it to start looking a little cooler. Canadian designer, Leanne McElroy is trying to change how people think of eco-chic, and with dresses like this, I’d say she’s succeeding.
Elroy is all clean design, and I don’t just mean environmentally. McElroy’s use of both crisp pleating and soft gathers demonstrates an attention to detail that has been lacking in the eco-fashion universe. It seems like a lot of eco-designers try to make clothes despite their choice of materials, while Elroy is a line that is all about the fabric. Organic cotton, in McElroy’s hands, looks soft and touchable.
McElroy says of her work, “Modern, clean lines and structured detailling are traits Elroy expands on each season. I am highly inspired by architechtural and sculptural organic shapes, and asian-(mainly Japanese) influenced designs.”
I guess I can safely discard my eco-chic prejudices now. Elroy has created a line of elegant basics that rail against the granola-laden preconceptions about what green fashion is about.
Photo Credits: Elroy
I’m so with you. These dresses are a great contradiction to some eco-chic designs I’ve seen – which often lack style, though rich in substance. This is just what I’ve been waiting for.