HUGO Element – New Scent For Men, From Hugo Boss

Hugo Boss has a new scent for Spring 2009. HUGO Element was developed for the Urban man – a man who lives and thrives in the city.  Jonathan Rhys Meyers, the face of Element, as well as two other Hugo Boss fragrances, explains the appeal of HUGO Element….

“…I think that HUGO Element smells of a particular lifestyle – a very urban lifestyle, where creativity surrounds you in everything that you do, everywhere you go. I like the fact the fragrance is both fresh and spicy whilst the hint of woodiness makes it masculine and elegant.”

I agree that it is both masculine and elegant.  I’m not sure about the Urban element – but that might be because I’ve never lived in a very urban area – I’m a lifetime suburbanite.

All four elements are covered in the fragrance notes. When I smelled HUGO Element, I thought of water, which is what they were going for in the top note of calone. HUGO Element has a spicy heart note of ginger and coriander leaf, which represent the fire element. The base note is cedarwood, the Earth element. Air is represented by the bottle which is a play on an oxygen bottle.

The bottle is substantial and heavy, very masculine. It’s glass with a metal top – Greg, my tester really liked it. He liked the fragrance, too, but would only give me general descriptions, saying he didn’t know anything “technical” about fragrance. He’s obviously not the target audience, but I think his approval means that it’s a fragrance that will appeal to a lot of people.

I tried the fragrance on myself and after the water element faded a bit, I was left with a very nice woody scent. I’m a fan of woody scents. I would enjoy smelling it on a man. Too bad that Jonathan Rhys Meyers isn’t available locally. I like that Element is a clean scent, subtle, so that it will enhance a man’s presence, rather than overpower it.

You can find in department stores in Spring 2009.

Image credit: Michelle Smith