I Am King – Sean Combs new scent

Sean Combs has a new male fragrance called I Am King coming out this month. It’s going to be available exclusively at Macy’s until February 2009. 

Here’s more………

By dubbing it I Am King, Sean Combs leaves no doubt as to his expectations for his latest men’s fragrance, due as a Macy’s exclusive in December before rolling out to wider distribution in February. Industry sources estimated that the scent could do upward of $100 million globally in its first year on counter.

Sean “Diddy” Combs knows he might raise a few eyebrows by calling his latest scent I Am King, but he doesn’t care.

“I Am King is a statement about all men,” said Combs, during an interview at his Bad Boy Entertainment offices in Manhattan. “We are all descendents of royalty…”

I’m not a Sean Combs fan. I don’t dislike him, I just don’t respond well to arrogance. I remember seeing ads for Unforgivable showing him in intimate situations with a couple of different women. I wondered what it meant… wear this and you will get blondes and brunettes?……wear this and you can get away with getting both blondes and brunettes?……

What I’ve seen of ads for I Am King show a similar arrogant attitude, lots of posturing on the deck of yacht, slowly entering a casino, gambling in the casino, expensive toys like a jetski and a helicopter, arms around his ladies……… Not sure what this ad has to do with scent either……does he smell like money?……success?…….  I predict he sells the heck out of this stuff.  

 

The notes for I Am King include tangerine zest, orange, cranberry, “a proprietary Imperial French berry note”, kir royal, crème de cassis, premium Champagne, cooling Mediterranean water, key lime pie, lemon cream, labdanum, cedarwood, vetiver, white moss, sandalwood and clean powdery undertones.

Image credit – Macy’s.com