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Wednesday, November 25th, 2009

Jessica Simpson to launch new perfume – Fancy

July 15, 2008 by Amy George  
Filed under Fragrances

jessica_simpson_fancy.jpg

Perennial goof-bot Jessica Simpson is launching another perfume line.  Don’t worry Jessica, most of us have forgotten about Dessert Beauty, the cupcake and frosting inspired lotion that launched to much fanfare at Sephora, only to exit a few months later in a parade of sticky testers.

“With Fancy, I wanted to create a pretty fragrance, one I could be just as comfortable wearing on the red carpet or every day with my favorite jeans. For me Fancy is just that – fancy. This is a special fragrance –personal, whimsical, playful and romantic with a heart of gardenia, an essence I truly cherish.”

I liked the ad at first glance…but look at her shoulder again.  it just looks…weird.   and what’s that dark spot under her armpit?  It can’t be a nipple….or could it?  Anyway, gardenia scents are hard for me to wear and I don’t have particularly high hopes for this, but I’ll check it out in the name of science.

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Comments

6 Responses to “Jessica Simpson to launch new perfume – Fancy”
  1. Teri says:

    Jess is definitely leaving the dumb blonde image behind in this ad, isn’t she? She looks awesome. Can’t wait to try the new Fancy scent!

  2. Amy says:

    She is definitely channelling Marilyn Monroe, or maybe Brigitte Bardot. The bottle actually reminds me of Jessica McClintock, for some reason! Weird.

  3. RyanNY says:

    I definitely see the Marilyn Monroe thing, which means its still a dumb blonde look. I don’t know about the dark spot and shoulder. It looks normal to me. That’s just a shadow.
    Anyway, I wouldn’t expect an admirable choice of perfume from Mz. Simpson. The description basically sounds like she’s trying to make something for everyone so it can sell on a commercial level. I like Gardenia, but I wonder what else is in it.

  4. serena says:

    this scent is great and its a candy, vanilla cake like scent, not fruity AT ALL NOR FLORAL. its nice though. its smells like the la-vanilla sephora type scents

  5. Amy says:

    Hm, Vanilla eh? :) I’ll have to give it a chance, then.

  6. katy says:

    it’s awsoem ,, it smells so nice ,, i’m using it right now and i love it ,, so does my boyfriend !

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