Modern Beehives at LA Fashion Week

Thought Fashion Week was over?

Alterna Hair Care

Well, over in LA, it’s in full swing, and Alterna Haircare created the hair look for the Kevan Hall this past Saturday.

Held at the Universal Studios Hollywood back lot, theHall’s vintage-inspired, elegant gowns were featured, and Alterna’s Global Creative Director, Michael Shaun Corby, complemented them with modern-day beehives.

To achieve the dramatic, high-fashion look, Corby utilized Alterna’s CAVIAR Anti-aging Working Hair Spray for flexible hold and Hemp Spray Shine for a high-gloss finish.

Here’s the step-by-step guide to recreating this look at home:

1. Mount volume-enhancing mousse, such as Alterna’s Life Solutions Volumizing Spray Mousse, into damp hair from root to tips.

2. Blow dry hair straight with a round brush.

3. Back comb the hair to achieve tons of volume and height on the top of the head, while keeping the sides of the head smooth and sleek

4. Secure the hair into a bun in the back of the head with pins

5. Smooth the top layer of the hair to gently shape the look, combing hair over the bun and securing with a pin, to give a smooth beehive style.

6. Finish with a flexible hair spray, like Alterna’s CAVIAR Working Hair Spray, and shine spray, like HEMP with Organics Spray Shine, for intense shine.