Prada’s pathetic perfume launch
June 24, 2008 by Amy George
Filed under Fragrances
To successfully launch a designer perfume, you need several things.
1) a hip location, such as a nightclub, museum, or other beautiful building
2) lots of hot models
3) lots of freebies and chances for the fashion press to sample the perfume.
Unfortunately, Prada’s latest perfume launch for Infusion d’Homme, they missed out on that last bit. The concept and fashion and hot models were there in spades, but the product was very difficult to actually sample, and therefore, left many fashion editors perplexed.
Pathetic!
Read all the gory deets at FashionWireDaily.
