query: why indie?

Some people do designer, some people do vintage, but we at ISF do indie.

I do indie because I love talking to designers and artisans. I like knowing that I am indeed helping someone make a living, not helping them buy a third house. I like how indie really is custom and unique.

But what I want to know if why do you buy indie? What is it about indie that you like so much?

Let me know in the comments.