Reese Witherspoon’s In Bloom
November 4, 2009 by Michelle Smith
Filed under Fragrances
When I heard that Reese Witherspoon was working on a fragrance with AVON, I imagined it to be something floral. I look at Reese and I see feminine, confident, and a whole lot of blond hair. For some reason that says “floral” to me.
In Bloom, the fragrance that Witherspoon created with AVON, is a Floral, but it’s warmly grounded with Woody and Oriental notes. The combination makes In Bloom womanly, rather than girly, which I think is a smart choice because it appeals to a much larger audience.
AVON sent me a sample to review and I could not wait to see the bottle in person. I wanted to smell it, sure, but that bottle looked so cute in the press coverage. I think I’ve been pretty clear about my love of flower-topped bottles… this one is lovely. I think it’s a Gardenia. It looks like it could be a fully-opened Rose, but there are no rose notes, so I’m going with Gardenia.
After wearing the fragrance all day, it has mellowed to a soft Jasmine-y scent. Very nice. Classy, but not uptight at all. Definitely something you’d wear on a first date.
Top note: Georgia Peach Tea Leaves, Crisp Greens
Middle note: Star ardenia, Magnolia, Night Blooming Jasmine
Base note: Cashmere Woods, Hypnotic Florals, Amber Wood Crystals
In Bloom is available in a 1.7 oz Eau de Parfum, a limited-edition 1 oz Eau de Parfum, Body Mist, Body Lotion, or Shower Gel. All are available at AVON.com or from your local AVON representative.
Image credit: Michelle Smith















I too expected this to be really floral, especially as it is called “In Bloom”, so I was surprised that it wasn’t as floral and sickly sweet as I had imagined, really gorgeous bottle too!
We, my daughters and I, all love it. I’ve worn it everyday since it arrived. Really a very lovely fragrance – and bottle.