Speaking of Xtina…
May 11, 2007 by Amy George
Filed under Fragrances
according to NME:
Christina Aguilera is to join contemporaries such as Britney Spears by launching her very own perfume.
US consumer giant Procter & Gamble will stump up the major investment for its first fragrance for the singer, with whom it signed a licensing agreement in January of this year.
The perfume, called Simply Christina Aguilera, will be launched globally this autumn.
Presented in a curvy glass bottle, intended to mirror the singer’s silhouette, the fragrance will be supported by a print ad campaign featuring Aguilera’s bare back painted with a black lace design.
It features the tagline: “Sometimes it’s all you need to wear”. Cheeky.
I just posted a comparison of Agent Provocateur’s perfume to Christina Aguilera’s style, and now she goes and releases her own perfume. I’ve never been a card-carrying member of her fanclub but she was always my favorite of the ‘teen invasion’ that started in the late 1990s. Since it’s being produced by P&G, I wonder if it will be available at mass market? Scents by Britney Spears and J.Lo started out in department stores but quickly got spun down to drugstores.
