Lauren Conrad Launches Collection at Kohl’s!
April 29, 2009 by Nikki Katz
Filed under Lauren Conrad
Lauren Conrad has signed with Kohl’s to launch the LC Lauren Conrad Collection, due in 300 Kohl’s stores this October! The brand may expand into additional categories such as footwear, jewelry, handbags, intimates and sleepwear and will ultimately expand to all stores nationwide.
Prices for the LC Lauren Conrad line will range from $20 to $60 – a much more reasonable price than her Lauren Conrad Collection! A month ago Lauren announced that she’d be taking a break from the upscale brand, which is sold in high end boutiques.
The launch of Lauren’s line builds on the other famous names that Kohl’s has introduced – including Vera Wang, Dana Buchman and Britney Spears.
Don Brennan, senior exec vice president for Kohl’s, says that “We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.”
Do you look forward to the new collection?
Image Credited to INF
