Comments on: About Beauty Product Diversion

By: Reinventing Sebastian Hair Care

Reinventing Sebastian Hair Care — Tue, 26 Aug 2008 12:39:49 +0000

[...] Sebastian used to be at the top of the game, way back when, and was one of my very favorite brands. Shaper hairspray was *da bomb.* But, they quit innovating, and fell behind. You could always find Sebastian at your grocery and drug stores, and to me, that was a huge sign of defeat for a brand that was very exclusive to salons, and has always been a strong fighter against diversion. [...]

By: The Beauty Brains

The Beauty Brains — Sat, 06 May 2006 20:35:48 +0000

We enjoyed your post about diversion. Actually, you’d be amazed by how common it is AND by how much the professional salon companies actually encourage it! Just look at all the drug stores with professional salon sections now. ALL that product is not “illegally” diverted. In fact, if the products have a UPC code on them, then you know its not made just for the salon business!

Also, remember that many mass market companies own the smaller salon companies. For example, monster company P&G own Graham Webb and other salon brands.

Thanks for your interesting posts, if you want to learn more about the science of cosmetic products check us out at Thebeautybrains@blogspot.com.

By: Christina Jones

Christina Jones — Thu, 04 May 2006 02:57:25 +0000

Thanks Gail – I miss you when you aren’t around! Hope you are doing well, and take good care of yourself!

By: Gail Ables

Gail Ables — Thu, 04 May 2006 02:51:15 +0000

Christina, thanks for answering my question and for the link to that article on diversion. I didn’t realize there was a name for it.

I don’t have a lot of extra time to post anymore, but I’m still out here reading. I’ll send my 2 cents worth when i can.

Gail

By: Christina Jones

Christina Jones — Mon, 01 May 2006 19:01:14 +0000

There are a few product lines that do that, but they do not promote themselves as doing that. I know OPI makes a regular retail line, as well as some other nail products. The big hair care lines I have no knowledge of doing that, but would be an interesting thing to research! As for Armani – if he didn’t have a lower price point, he wouldn’t sell a thing, I don’t think. The competition in product-land is HUGE.

By: Mary Jo

Mary Jo — Mon, 01 May 2006 18:36:48 +0000

I thought that some of the salon lines developed a “drug store” line as a separate part of their business. Sort of like Armani has his haute couture line, his upscale line, and then his Armani Exchange line. All appealing to different demographics.