Call In Your Best Color
July 12, 2007 by Christina Jones
Filed under Beauty
According to a Scientific American article by Christopher Mims, Hewlett Packard (HP) has mastered a technology where you can pick the perfect cosmetics shade for you via mobile phone. Wow! This is how it works:
Once it’s on the market, Bhatti says all consumers will need is a camera phone and an HP-produced sheet of paper bearing swatches of colors of known values—the sort of thing that could be included as an insert in a magazine.
Users need only snap photos of their faces while holding the sheet of color swatches beside them so that they show up in the head shots. After sending the image to a preassigned HP number (via SMS, the standard data transmission protocol for cell phones), it will be processed by computers employing algorithms capable of identifying both the user’s face and the sheet of color swatches.
“It’s the same technology that recognizes faces in digital cameras—the automatic red-eye remover,” Bhatti says.
HP is partnering with an as yet unrevealed cosmetics company and will be bringing this new technology to us ladies soon. No word on pricing yet either.
Anyone want to wager on who the secret partner is?
I have a feeling is going to be Lancome. Lancome loves to use those gimmicky softwares for virtual makeup placement, etc. If not Lancome, some L’Oreal company.
I think it will be MAC/ Bobbi Brown. This is a maneuver aimed at the young and texty. MAC/ Bobbi Brown goes after this market in a no hold barred fashion so this would be right up their alley!