Eastern Experiments: L’Oreal Elvive Colour Protect Shampoo and Conditioner
January 8, 2009 by Sasha Manuel
Filed under Beauty
For the past few weeks, I’ve been using this particular brand of Hair Care product — L’Oreal Elvive Colour Protect Shampoo and Conditioner.

L’Oreal Elvive Colour Protect Shampoo

L’Oreal Elvive Colour Protect Conditioner
Since I was pretty much satisfied with the Elseve Nutri-Gloss range, I thought it’d wouldn’t hurt to give this range a go. I do have colour-treated hair after all.
Elvive is the European counterpart of Elseve (which I think is the name used in the Asian market while Vive is used in the US — a bit confusing, innit?) The Elvive Colour Protect is the first range with Light Reflecting System.
Another reason for the switch is because I just had my hair treated to a not-so-ordinary colouring. Twas a combination of full head colouring and colour paneling (several portions of my hair were further subjected to colouring). I needed to make sure that the job simply won’t get wasted by neglect or improper maintenance, if you know what I mean.
Anyway, what I appreciate about the Colour Protect line is that it does indeed help extend the effects of the colouring done on my hair. It’s still shiny and the colour still looks vibrant esp under the sun. I don’t normally shampoo everyday but whenever I do use the shampoo consecutively, it doesn’t dry my hair. The conditioner works well in keeping my hair soft and smooth even with little amount used.
However, what I don’t like is that there’s a small amount of flaking on some days. When I say on some days, I mean, I am forced to shampoo more than usual. Sometimes instead of shampooing every other day, I would do it for 2-3 consecutive days. This is entirely dependent on the amount of flaking. I had initially thought the flaking was caused by the hair serum I use or the styling product but I found out later on that it’s really the shampoo and/or conditioner. This bit actually saddened me because I was actually really liking it.
Scent-wise, this line is no match to the scent of Nutri-Gloss. I still like the latter better. The Colour Protect reminds me of an old shampoo and conditioner I used back in 2000. I’ve forgotten what it was. Using the Colour Protect always brings back memories of this youth camp I had attended over the summer of 2000.
Packaging is in red which automatically makes me think it’s for hair coloured in red or brunettes (never blondes or black, etc). A very striking and bold choice of colour for the range. Perhaps it best depicts vibrant colour, yes?
Verdict? I can’t say that it’ll have the same result (the negative bit) on everyone so I would still suggest that you try it esp if you have colour-treated hair. In terms of “colour protect” its name can deliver.
Images: L’Oreal Paris UK
















