Kiehl’s has announced today that they are partnering with the one and only Brad Pitt, and not to ensure super level sales (but they will no doubt have those), but to raise money for a common cause.  100% of the sales from Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser will benefit JPF Eco Systems, a foundation created by both Kiehl’s and Brad Pitt to benefit global environmental initiatives that “minimize impact on the environment through thoughtful design.”  If you are a crazy mad Pitt fan like me, you will know that two of Brad’s greatest passions are design and eco consciousness – so good on both of them. 

If you don’t keep up with the beauty news, you might never know of Brad’’s involvement.  He won’t be featured in the advertising and no sexy Brad images on the bottle (*pout*) – but, the writing on the bottle is his.  Good enough.  Watch for the cleanser to be out sometime in October.

As you might remember, I am a fairly new fan of Kiehl’s, but am becoming more devoted the more of their products I try.  I am still crazy in love with the Olive Oil Restorative Hair Treatment.  Crazy. 

Image: Kiehl’s

Post from: eBeautyDaily