Due to this – and the fabulous man candy apparent at all their affairs – I am always super excited to receive any sort of invite from AXE to attend their events. In the past months, they have them to celebrate everything from body wash to to body spray – and last night, they went in a whole new direction: Axe hair care!

Held at the super trendy Prive Salon in even trendier SOHO, NYC, there was a stylist on duty styling men in the style of Axe, over pink cocktails and platters of lobster salad and empanadas. (And hot Aussie bartenders!)

As we prefer our men to look sexy but not be all metrosexual about it, Axe does a great job describing a product’s use on the container itself: from clean-cut, to messy and shaggy, or spikey for the extremists.

We left with oodles of samples to share with the men we heart. And even better, FIVE readers right here will win the entire new AXE hair line. This includes:

AXE SHAMPOOS

· AXE Just Clean Shampoo provides a fresh scent and invigorating feel

· AXE De-Glue Shampoo + Scrub features rock crystals and removes the gunky product build-up blocking guys’ game

· AXE De-Poof Shampoo features a hydrating Kukui blend and deflates poofy hair

· AXE Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control

· AXE 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game

AXE CONDITIONER

· AXE: Just Soft Conditioner leaves hair super soft

AXE STYLING PRODUCTS

· AXE Messy Look Paste gives hair a messy, just-out-of-bed look

· AXE Spiked-Up Look Putty gives hair hold without all the hard

· AXE Clean-Cut Look Pomade gives guys a polished look without appearing wet

· AXE Shaggy Look Cream gives longer manes an easy-going look

AXE is setting out to prove to men that their lack of attention to hair care and styling is a major turnoff to us women, and conducted a national survey, which led to some pretty interesting results. Basically, guys are mostly clueless when it comes to what women find acceptable and attractive (are you surprised?). The study shows that while “Only 29 percent of guys think hair is very important when it comes to attracting a girl, two-thirds (63 percent) of girls say that guys with bad hair don’t understand that their hair makes a negative impression on girls.”

Here’s some other interesting factoids we learned last night:

“Most girls (72 percent) think guys do not know how to style their hair to its full potential, but 85 percent of guys think their hair is pretty good.”

And: (Check out this – first-ever for eBeautyDaily.com – live-action commentary with additional Axe factoids!)

To have your chance to win one of these five hair sets, tell me the scariest thing your man has ever done to his hair…and how these girl-approved items will help him. (Guys are welcome to enter as well!) Deadline is December 24.

Post from: eBeautyDaily