Brace yourself, what I am about to tell you is going to change life as we know it, and represents the end of an era.
According to today’s WWD, Procter & Gamble is discontinuing Max Factor in the U.S.!!!
A quote:
Procter & Gamble has announced it will discontinue the sale of the Max Factor makeup brand in the U.S. beginning early next year, while continuing to sell it globally.
I am sad!
I JUST fell in love with their 2000 Calorie Extreme Lash Plumper. I feel like I may have to follow the lead of Elaine and her Today sponges while I still …read more

I have mentioned several times lately about how much I love Max Factor, I especially love their new logo and campaigns – and their fabulous new products. I love their richly pigmented new eyeshadows and I love love love those double ended lipglosses – I have them in every cool color they have now – they are super pretty. But what I have really fallen for lately is their Lash Perfection Waterproof Mascara. They sent me a sample of it to try before I left on all of my summer trips, and I have been using it …read more

I just adore their new logo design too, I don’t know what it is, but it is crazy appealing to me – probably because it is super stylish like M.A.C. And the products aren’t so bad either! I particularly love this line, from MaxFactor.com:
From the catwalk to the clubs, this ain’t your mama’s makeup.
Ha. Goes along with spokesmodel and Stripperciser Carmen Electra pretty well.
I have been a Max Factor fan for a good long time now, most recently am very loyal to their LipFinity long wearing lip colors, they are lipstick perfection, IMO. …read more