I was thrown out-of-the-loop on this one. I really had no idea.

Perhaps it’s due to the fact that my mind was set that the current line-up only includes the four women who were introduced during the Pantene event I attended a few weeks ago. I mean, watching the Pantene’s Most Beautiful TVC that stars Ruffa Gutierrez, Gretchen Barretto, Claudine Barretto, and Judy Ann Santos had sealed the idea in my head that I shouldn’t expect anyone else but them.

You can watch the TVC after the fold.

I guess, the marketer in me is just trying to come out and analyse the move or otherwise known as the marketing strategy. All I can come up with is Pantene banking on the celebrity’s status. I reckon it really works for them. These stars have a huge fan base which will patronise the products they will endorse, regardless of its effectiveness. I just wish the public will get the chance to know the product and brand more minus all the fanfare and hype. I’m dying to know if the product can actually deliver.

Image courtesy of CaPRI

Post from: eBeautyDaily

The highlight of the Pantene Pro V Dare to Get Wet Event was the presence of the Pantene’s Most Beautiful Women (as seen on the photo, left to right): Ruffa Gutierrez, Judy Ann Santos, Claudine Barretto, and Gretchen Barretto.

Ah, the surreal feeling one would get when they gaze upon celebrities. It’s mystifying. But what I can’t seem to get over is the fact that these women are such gorgeous creatures. Gawd. It’s like describing them as beautiful is just not enough. They’ve managed to stun the crowd for a minute when they stepped on stage before everyone remembered why they were there. LOL. I do have to admit that they each possess an ethereal beauty which can render you speechless and will leave you feeling seemingly, er, common. Gah.

The ladies came out after presenting the Pantene Council of Stylists to the media and the rest of the public.

More photos after the fold.

Ruffa has this commanding presence that makes the cliché “larger than life” so true yet falls short to describe the sight of her.

She was also part of the Pantene’s Most Beautiful Women 2007 roster.

Judy Ann is the most down-to-earth of the lot. A lot of Filipinas will relate to her due to the fact that she will represent the darker skin tone or what we call morena skin or kayumanggi in Filipino or Tagalog (local language). Though I don’t really see its relevance since Pantene is a hair product. I guess, they needed to cover all bases, a role model fit for everyone?

Which brings me to the last two beauties on the current roster, sisters Claudine and Gretchen Barretto. Now, hands down, Gretchen or Greta is one hell of a beautiful woman. She’s absolutely stunning. Gorgeous. Long hair or short hair, she looks fabulous.

Photo courtesy of CaPRI

Same goes with her sister, Claudine. She’s very pretty, awesome skin, and a great actress.

Both have every right to be part of the current roster but if we take into account the reason why Judy Ann was chosen, don’t you think that choosing siblings who share very similar features will mean you’re catering to the same taste? It’s like casting identical twins and say that it’s all for a wider reach. Hehe.

However, if we do focus on these individuals’ hair types, well, we can see that one has curly hair, two have long hair and one with short hair. So, does that mean those are the only common types of hair who will be using the product? What about colour-treated or rebonded or permed hair? What about for untreated or “virgin” hair? Or the really kinky hair? Or perhaps “corn” hair? Or gray hair (aging women still do have hair care needs too)? If these things aren’t real basis for choosing the brand’s Most Beautiful Women roster, what was the criteria for choosing then?

Sorry, I know it’s all just part of generating buzz for the new Pantene Hairfall Control and it’s their prerogative to choose whomever they want as endorsers. It’s just me being sick of all the celebrity-endorsed beauty products. Not all consumers are blinded by this sort of stuff anymore. I just know consumers are getting more and more intelligent.

Ah, well. We’ll have to see if this product is just pure hype or it can actually prove itself to be as what they claim it to be, “the secret to unbreakable beauty”. If I do get to test the product out, you guys can watch out for a full review.

Photo© 2008 Sasha Manuel (unless otherwise stated)

Post from: eBeautyDaily