Part of the programme of the Pantene Dare to Get Wet Event last Monday night, 28 April 2008 was the presentation of their Council of Stylists to the media and the rest of the public. Included are such luminaries in the styling world as (pictured above, left to right) Rose Velasco and Jude Hipolito of Univers Phyto Salon by Kaizen, Jing Monis of Propaganda, Celeste Tuviera of Symmetria, Henri Calayag of Henri Calayag Salon, Louis Kee of Razzle Dazzle, and Victor Ortega of Emphasis.

The Pantene Council of Stylists aims to make their expertise available to more Filipina women, which includes styling tips and hair advice that will help address common hair problems.

During the press conference, they all shared each and everyone’s excitement on this initiative, all were looking forward to sharing best practices with each other as they find themselves unified with one advocacy under the P&G brand, Pantene Pro V — creating awareness on the secret to unbreakable hair, the new Pantene Hairfall Control.

Personally, I have yet to see the significance that these people will bring to the whole thing. I can’t help but wonder what sort of role they will be playing during this campaign, apart from the updates we can expect over at the website – http://www.pantenesmostbeautiful.com. I reckon we still need to keep an eye on this one.

Anyway, more on Pantene’s Most Beautiful Women on a later post. Stay tuned.

Photo© 2008 Sasha Manuel

Post from: eBeautyDaily

I still often ask myself what do I do in these sort of things. Will I really have the chance to get up close and personal with brand managers, product endorsers or even get to sample the product itself? Sadly, the answer to that is no. Not exactly. I’m just part of the crowd observing, checking out the spectacle that they’ve managed to put together. So, what can I actually bring to the table? I guess personal thoughts and a different angle. That’s all I can do, after all.

One of the things that’s worth noting is the choice of people who’ve taken the stage. Apart from a lovely singer and harpist, the host for the night, Lily Chu, is their way of telling us who they consider beautiful. Lily mesmerised the crowd with her speaking voice. She is after all a DJ for a Philippine FM station, DWLL Mellow Touch 94.7.

The Pantene Pro V Dare to Get Wet Event revealed their secret to unbreakable beauty, the New Pantene Hairfall Control.

Watch out for more of Pantene’s Most Beautiful in later posts.

Photo© 2008 Sasha Manuel

Post from: eBeautyDaily