Pantene Ice Shine Shampoo
Image: pantene.com

Pantene Pro-V
Ice Shine Shampoo

Brilliant, all-day shine can be yours. Pro-V Ice Shine Shampoo gently transforms dull, lifeless hair by removing dirt, oil and styling products. When used as a system with Pro-V Ice Shine Conditioner, you’ll see:

* Hair that’s conditioned and shiny
* Naturally reflective, smooth and shining strands that beam with a healthy look

Having just stepped out of the shower, I’m reminded of the current shampoo I’m experimenting on, which I’d like to share with you beauties. It’s the Pantene Pro-V Ice Shine Shampoo. So far, it’s been a cool experience. (Pardont the pun. Hehe)

To be quite honest, I’m not at all particular with the sort of shampoo I’m using. That’s probably why I’m so open to trying out new ones on a whim. I do however take note of the ones that doesn’t really sit well with me and my hair. I can actually stop using one if after one use, I’d notice my hair feeling a bit dry and string-y; even when I had spent a good amount of money in purchasing it. Such a waste, yea? Tell me about it.

Anyway, there are certain hair care brands that I’ve grown to trust a bit. Pantene has introduced a number of products that I don’t mind using. They’re not too bad in my book. But I admit that I have the tendency to choose a different brand over it. Perhaps, from personal experience, Pantene products looses traction as you use them. Weird observation, I know. I guess I have yet to familiarise myself with Pantene’s other products, huh? I guess this opportunity to do just that can be a good thing.

Learning that the Ice Shine Shampoo has a gentle formulation that is suitable even for colour-treated and/or permed hair. Check and check. My hair is both colour-treated and permed, er, rebonded, that is. I reckon that’s why my experience, so far, has been good. No visible factor that can cause me to complain.

I love the packaging, too. The semi-clear blue bottle has me thinking of “icy cool freshness” which somehow makes me expect a “menthol-y” feel when I massage it onto my scalp. But no, nothing happening there. It’s quite refreshing to use clear shampoo again. It creates this impression that there are no unnecessary colouring ingredients that may be too much for the hair. Also, I do enjoy the scent. It doesn’t have the usual commercialised shampoo scent. I actually took my time washing my hair, massaging it onto my hair more thoroughly cuz it smells great! LOL.

One good indication that it’s gentle on my scalp is that it’s not flaking. No flakes means double yay! Though it gets a bit itchy. I’m not sure if it’s cuz of the conditioner I’m using. Or if I just need to rinse more thoroughly next time. Gah. This conditioner just might be a bit too hard to rinse off then! I’ve already been spending more than 30 minutes just washing my hair! How much more water should I consume? Sigh. Ah, well. More hair washing experiments for me. Heh.

Another thing that I like about it is the uni-sex image it has; aesthetically suitable for both male and female users. Yea, my brother is actually using the same shampoo. Well, at least, he was using it when he was still here in Manila. Which brings me to ask, is it even available in Manila? I haven’t seen it on shelves of supermarkets or beauty specialty stores. It is, however, in the US (of course!) cuz that’s where my brother bought our current stock (hehe) and it’s also available online.

Here are some listings I’ve managed to pull:

Pantene Pro-V Ice Shine Shampoo – Drugstore.com $5.79
Pantene Ice Shine Shampoo – Ulta.com $3.99
Pantene Pro-V Ice Shine Shampoo For Healthy Hair – Amazon.com $9.86

So, ok. If any of you get the chance to try this product out, let us know! We’d love to hear what you think of it.

Post from: eBeautyDaily

I was thrown out-of-the-loop on this one. I really had no idea.

Perhaps it’s due to the fact that my mind was set that the current line-up only includes the four women who were introduced during the Pantene event I attended a few weeks ago. I mean, watching the Pantene’s Most Beautiful TVC that stars Ruffa Gutierrez, Gretchen Barretto, Claudine Barretto, and Judy Ann Santos had sealed the idea in my head that I shouldn’t expect anyone else but them.

You can watch the TVC after the fold.

I guess, the marketer in me is just trying to come out and analyse the move or otherwise known as the marketing strategy. All I can come up with is Pantene banking on the celebrity’s status. I reckon it really works for them. These stars have a huge fan base which will patronise the products they will endorse, regardless of its effectiveness. I just wish the public will get the chance to know the product and brand more minus all the fanfare and hype. I’m dying to know if the product can actually deliver.

Image courtesy of CaPRI

Post from: eBeautyDaily

The highlight of the Pantene Pro V Dare to Get Wet Event was the presence of the Pantene’s Most Beautiful Women (as seen on the photo, left to right): Ruffa Gutierrez, Judy Ann Santos, Claudine Barretto, and Gretchen Barretto.

Ah, the surreal feeling one would get when they gaze upon celebrities. It’s mystifying. But what I can’t seem to get over is the fact that these women are such gorgeous creatures. Gawd. It’s like describing them as beautiful is just not enough. They’ve managed to stun the crowd for a minute when they stepped on stage before everyone remembered why they were there. LOL. I do have to admit that they each possess an ethereal beauty which can render you speechless and will leave you feeling seemingly, er, common. Gah.

The ladies came out after presenting the Pantene Council of Stylists to the media and the rest of the public.

More photos after the fold.

Ruffa has this commanding presence that makes the cliché “larger than life” so true yet falls short to describe the sight of her.

She was also part of the Pantene’s Most Beautiful Women 2007 roster.

Judy Ann is the most down-to-earth of the lot. A lot of Filipinas will relate to her due to the fact that she will represent the darker skin tone or what we call morena skin or kayumanggi in Filipino or Tagalog (local language). Though I don’t really see its relevance since Pantene is a hair product. I guess, they needed to cover all bases, a role model fit for everyone?

Which brings me to the last two beauties on the current roster, sisters Claudine and Gretchen Barretto. Now, hands down, Gretchen or Greta is one hell of a beautiful woman. She’s absolutely stunning. Gorgeous. Long hair or short hair, she looks fabulous.

Photo courtesy of CaPRI

Same goes with her sister, Claudine. She’s very pretty, awesome skin, and a great actress.

Both have every right to be part of the current roster but if we take into account the reason why Judy Ann was chosen, don’t you think that choosing siblings who share very similar features will mean you’re catering to the same taste? It’s like casting identical twins and say that it’s all for a wider reach. Hehe.

However, if we do focus on these individuals’ hair types, well, we can see that one has curly hair, two have long hair and one with short hair. So, does that mean those are the only common types of hair who will be using the product? What about colour-treated or rebonded or permed hair? What about for untreated or “virgin” hair? Or the really kinky hair? Or perhaps “corn” hair? Or gray hair (aging women still do have hair care needs too)? If these things aren’t real basis for choosing the brand’s Most Beautiful Women roster, what was the criteria for choosing then?

Sorry, I know it’s all just part of generating buzz for the new Pantene Hairfall Control and it’s their prerogative to choose whomever they want as endorsers. It’s just me being sick of all the celebrity-endorsed beauty products. Not all consumers are blinded by this sort of stuff anymore. I just know consumers are getting more and more intelligent.

Ah, well. We’ll have to see if this product is just pure hype or it can actually prove itself to be as what they claim it to be, “the secret to unbreakable beauty”. If I do get to test the product out, you guys can watch out for a full review.

Photo© 2008 Sasha Manuel (unless otherwise stated)

Post from: eBeautyDaily

Part of the programme of the Pantene Dare to Get Wet Event last Monday night, 28 April 2008 was the presentation of their Council of Stylists to the media and the rest of the public. Included are such luminaries in the styling world as (pictured above, left to right) Rose Velasco and Jude Hipolito of Univers Phyto Salon by Kaizen, Jing Monis of Propaganda, Celeste Tuviera of Symmetria, Henri Calayag of Henri Calayag Salon, Louis Kee of Razzle Dazzle, and Victor Ortega of Emphasis.

The Pantene Council of Stylists aims to make their expertise available to more Filipina women, which includes styling tips and hair advice that will help address common hair problems.

During the press conference, they all shared each and everyone’s excitement on this initiative, all were looking forward to sharing best practices with each other as they find themselves unified with one advocacy under the P&G brand, Pantene Pro V — creating awareness on the secret to unbreakable hair, the new Pantene Hairfall Control.

Personally, I have yet to see the significance that these people will bring to the whole thing. I can’t help but wonder what sort of role they will be playing during this campaign, apart from the updates we can expect over at the website – http://www.pantenesmostbeautiful.com. I reckon we still need to keep an eye on this one.

Anyway, more on Pantene’s Most Beautiful Women on a later post. Stay tuned.

Photo© 2008 Sasha Manuel

Post from: eBeautyDaily

I still often ask myself what do I do in these sort of things. Will I really have the chance to get up close and personal with brand managers, product endorsers or even get to sample the product itself? Sadly, the answer to that is no. Not exactly. I’m just part of the crowd observing, checking out the spectacle that they’ve managed to put together. So, what can I actually bring to the table? I guess personal thoughts and a different angle. That’s all I can do, after all.

One of the things that’s worth noting is the choice of people who’ve taken the stage. Apart from a lovely singer and harpist, the host for the night, Lily Chu, is their way of telling us who they consider beautiful. Lily mesmerised the crowd with her speaking voice. She is after all a DJ for a Philippine FM station, DWLL Mellow Touch 94.7.

The Pantene Pro V Dare to Get Wet Event revealed their secret to unbreakable beauty, the New Pantene Hairfall Control.

Watch out for more of Pantene’s Most Beautiful in later posts.

Photo© 2008 Sasha Manuel

Post from: eBeautyDaily

Interestingly enough, Monday night is reserved for another mover and shaker in the shampoo department, at least, in the Philippine market. It’s Pantene Pro-V as they ask the question, “When water is your greatest enemy.. would you dare to get wet?”

Four Asian beauties, crowned as Pantene’s Most Beautiful Women, answer “Yes!” to the question. They will reveal the one reason why they all dare to get wet. Who are these Asian beauties? None other than — Gretchen Baretto, Ruffa Gutierrez, Claudine Baretto, and Judy Ann Santos.

If you’ll be there, say hi.

Post from: eBeautyDaily