Sxc.hu

Basically, L’Oreal commissioned a usage survey, asking 4,000 women in the US and in 4 European nations about what they used and why.

The results are very interesting! Essentially, women have changed the shades they usually purchase – the look now is more “natural,” but are still using their favorite products.

Here’s some other results:

– Half of women think wearing makeup at work makes them appear more in control, and in result, gives them an advantage
– 40% of women are wearing more neutral shades now than they wore before the recession started

This is where the lipstick index allusion comes in – many women wear makeup because it makes them feel more self-confident and it also improves their self-image (this is over 80%!), and 90% have not changed their makeup usage despite the economic situation!

.

Post from: eBeautyDaily

Mintel Beauty Innovation has seen a dramatic increase in the number of new personal care products launched for men. So far in 2008, they have tracked over 500 new men’s personal care products in the US, a substantial increase from the 375 launched in 2007. Globally, Mintel has recorded more than 3,600 new men’s personal care product launches to date in 2008.

But beyond increased volume in the marketplace, Mintel Beauty Innovation’s Taya Tomasello sees more men’s personal care products being designed for advanced male grooming:

“Beauty manufacturers are trying to stay one step ahead of men’s evolving grooming habits. New personal care products launched for men today step beyond the basics of showering, shaving and deodorizing. At both the high and low ends of the market, new men’s grooming products try to provide tangible benefits based on appearance, specific body needs and ethical concerns.”

There’s rapid growth in four areas of advanced male grooming.

1. Lip-, eye- and hand-specific – Premium and mass market brands alike now offer products for men that promise to enhance certain areas of the body. Clarins Men Lip Guard and Jack Black Industrial Strength Hand Healer emphasize functionality, not preening, to appeal to ordinary men. Still other products like L’Oréal Men Expert eye cream and the 4VOO Shape and Shine Nail Set target men seeking a flawless appearance.

2. Make-up and self-tanning – Make-up for men is still a super-premium, niche market in the US, but Mintel Beauty Innovation has seen many new brands emerge this year. Jean Paul Gaultier Monsieur and Clinique Skin Supplies for Men remain key players. Many personal care brands, including L’Oréal, also feature self-tanning products for men.

3. Anti-aging and exfoliating ingredients – Men’s grooming lines increasingly boast semi-scientific claims based on anti-aging or exfoliating ingredients. Biotherm Homme’s High Recharge Non-Stop Moisturizing Anti-Fatigue Concentrate uses the anti-aging ingredient ginseng, but others have included co-enzyme Q10 or creatine for anti-aging benefits. Exfoliation has become a focus as well with products like Unilever’s Axe Skin Contact Smoothing Shower Scrub featuring cactus milk to exfoliate and smooth the skin.

4. Organic, natural and ethical – Mintel sees organic and natural products driving growth in many sectors; men’s personal care is no exception. John Allan’s facial moisturizer features natural ingredients, while Aveda Men uses organic ingredients in its hair care. The Body Shop has long promoted ethical causes and opposed animal testing.

“In contrast to women’s personal care, the market for men’s grooming is just opening,” remarks Taya Tomasello. “Our research shows men are far less likely than women to use skincare products like moisturizers, exfoliants or even body washes. So tailoring new products to the needs of beauty-inexperienced males will help manufacturers expand the advanced men’s grooming market.”

Post from: eBeautyDaily

a. Don a scarf
b. Pose for a picture
c. Let them run wild
d. Dive for the flat iron
e. Visit NaturallyCurly.com to take their weekly poll!

NaturallyCurly.com has expanded its popular weekly polls to include a series of questions sponsored by Bumble & bumble.

When asked: “On unruly days do you…don a scarf, pose for a picture, let them run wild or dive for the flat iron,” a huge forty-nine percent of curlies said they would let their curls be curls and run wild.

When asked: “Your curls look best when you…” Thirty-seven percent of curlies said they think their curls look best when they style them with their fingers.

And when asked “I wish my curls were…stunning and smart, marvelous and manly, kooky and confident, or sultry and sophisticated.” Thirty-four percent of curlies answered kooky and confident.

For more information, view the current polls or to cast your vote, visit www.naturallycurly.com.

Photo credit: Naturallycurly.com

Post from: eBeautyDaily

This weeks poll is about Green tea. Do you drink it, and why? Take a second and give your answer, and if you don’t drink it, give it a try. The worst thing that can happen is nothing, the best thing will be benefits to your heart, skin, teeth and overall health!

Post from: eBeautyDaily