Eyelashes are the next beauty must-have for 2009. From the pages of magazines to Hollywood’s red carpet, batting full, luxurious lashes is the latest “It” accessory. No matter how many coats of mascara or layers of extensions we apply, it seems like we can never achieve the look without getting the “Tammy Faye Baker” effect. Mascaras and lash extensions are unforgiving on eyelashes, leaving you with dry, brittle, and damaged lashes. LashFood is a new natural conditioning stimulant for thicker, stronger and more beautiful lashes in just 2 to 4 weeks!

“Many women denote their eyes as their best feature,” says Jane Kim, President and Founder of LashFood. “Long, full eyelashes have always symbolized femininity and exudes Hollywood glamour. For great eyelashes, it used to be either you had them, or you didn’t. Now, with LashFood we can all have captivating eyes like legendary femme fatale Brigitte Bardot and iconic supermodel Twiggy. At LashFood, we provide consumers with the best eyelash care products to enhance their natural beauty.”

LashFood’s breakthrough natural ingredients, including Biotin an essential vitamin, Arginine a natural amino acid, and herbal extracts, helps promote the natural growth and strength of eyelashes and eyebrows. The result: your lashes become thicker, darker, and longer with this revolutionary conditioner!

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Create Romantic & Sexy Eyes

Attract attention and apply 2-3 coats of mascara all around the eyes. Let the mascara dry between applications. Try a deep colored mascara on the outer corners to create intensity. Close Set Eyes Concentrate the majority of mascara on the outer half of the lashes with a second application to help visually widen the eyes.

Help Tired & Puffy Eyes

Prep the lashes with a light application all around the eyes. Focus the second application of mascara on middle lashes to recede the eye lid area that may be protruding. Shimmering mascara will help to brighten tired eyes.

Lighten Heavy Lids

Utilities an eye lash curler to create an upward illusion then apply an even application of mascara all around the eyes.

Wide Set Eyes

Apply the majority of the mascara towards the inner half of the eye to visually narrow the eye space.

Reduce The Width Of A Round Facial Shape

Curl and use mascara on the top lashes only. This will help to create an elongated appearance to the face.

Soften A Square Facial Shape

Create a round and soft lash look by applying one even application of mascara around the eyes. Emphasize the corners of the eyes for an evening look by using the excess mascara on the tip of the wand.

Even Up A Heart Shape Face

Begin with a single application of mascara to the lashes on top and bottom. Focus a second application of mascara to center lower lashes to soften balance the facial shape.

Glasses

Curl the lashes. Keep the mascara soft and light all around the eyes. Use a shimmering mascara to accent the eye color.

Detract from the Forehead

Create fringed lashes by applying a second application of mascara using the tip of the mascara wand. Keep the focus on the lower lashes will draw attention to the lower half of the face.

Detract Attention from the Nose

Focus the mascara application on the outer half of the eyes with minimal product on the inner corners. Use colored or shimmering mascara during the second application to keep the attention on the eyes.

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The folks at the drug company said it, not us. Plus, typical results are noticeable in 8 weeks????

So much for instant gratification!

Look before you leap, (your lashes might thank you later) and check out the hottest mascaras to hit the beauty category.

TUBETASTIC.

Too Faced Lash Injection Pinpoint — creates dramatically long, extremely defined, and separated lashes! Like a mascara architect, Pinpoint’s exclusive 3D Polymers build waterproof tubes around each lash that expand and stretch far beyond the natural lash line. The precision brush separates and curls lashes for extreme length and definition. In Hot Chocolate and Black for $19.50 at Sephora.com.

VMV Ooh La Lash Mascara features a special clay-like compound that swells up with water. A unique film-former then wraps around each lash creating lightweight yet solid sleeves — almost like a shellac for added volume, definition and anti-smearing. Made sans 63 of the 65 known allergens, as referenced by the North American Contact Dermatitis Society. $23 at vmvhypoallergenics.com

NATURE GIRL.

100% Pure Lengthening And Conditioning Mascara Duo With Fruit Pigments. Coat lashes with this long-wearing, all-natural formula made with lash conditioning ingredients, antioxidants and fruit pigments to make lashes healthy, lengthened, thickened and glossy with beautiful color. Available in three shades: Black Tea, Blueberry or Blackberry. A Duo set approximately $27.50, QVC Item #A74684

Sue Devitt Microquatic™ Black Widow Mascara is a luxury lash mascara conditions lashes for greatness with a nano dispersion of vitamins, pro-vitamins and soothing orchid extract for the ultimate in hydration. Beeswax and microcrystalline wax keep lashes moist and malleable while hydrolyzed keratin protein, film formers, volatiles and clay derivatives make lashes appear longer, fuller and shiny. $22 at Barney’s.com

Sukicolor™ Rich Pigment Mascara has replaced the irritating chemicals and harsh synthetic fibers found in conventional mascaras with a 100% natural, hypo-allergenic formula infused with organic rose hip, evening primrose and potent botanicals that nourish long term – providing lashes with care and color at the same time. Pure organic rose wax protects, plumps and enhances lashes. Available in Copper Brown and Black Velvet. $33.95 at sukipure.com

IN THE CLEAR.

Laura Geller Beauty Ingenuity Mascara Sealer is a clear lash topcoat that instantly makes any mascara waterproof so it won’t smudge, smear or run. Its unique polymer and wheat protein formula lengthens and strengthens to create truly lovely lashes with staying power. Simply swipe over mascara and you’re done. $19.50 qvc.com

PENNY WISE.

e.l.f. New Volumizing Mascara features a large brush to coat every lash evenly and fully, adding volume and length to even the most challenged lashes. The clump and smudge-free formula lasts all-day, no re-application needed! $3 at eyeslipsface.com

VERY VAVOOM.

mally BEAUTY Volumizing Mascara. This deep-black, water resistant formula combines Japanese and Italian pigments, along with volumizing powders to build volume and create lush lashes instantly. Consider these elements, paired with an innovative combing brush designed to work with the powders in the formula to help thicken lashes without clumping, making lashes gorgeous, with volume that lasts and lasts. $25 at MallyBeauty.com.

It Cosmetics Try to Look Away Mascara. Say goodbye to skimpy lashes! This mascara contains collagen to plump each lash to unbelievable lengths while anti-oxidants, vitamins and amino acids promote lash health and growth. The full, round brush gives lashes a fuller, sexier appearance with just one coat! $19.50 at ItCosmetics.com

Image: Blue Sky Media

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This morning, I instantly eliminated my tired eyes with Klorane Smoothing and Relaxing Eye Patches with Cornflower. With this quick fix, you simply peel and place these perfectly pre-shaped patches under your eyes and you’ll instantly feel the cool cornflower water and chamomile doing their job of depuffing, smoothing and reducing dark circles.

And don’t forget to take your Klorane Soothing Eye Make-up Remover Pads with Cornflower and Soothing Make-up Remover Wipes with Cornflower with you on your holiday travels to quickly and gently remove your make-up.

Image: Klorane

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(Drum beat.)

For the past few months, I’ve been seeing these ads for this new invention called SPINLASH. I’ll be honest, I’ve been thus far too scared of myself, and my inherent klutzdom, to try it. This mascara has a rotating brush that simultaneously separates, organizes, shapes, coats, lengthens and volumizes eyelashes.

Allegedly.

Sounds amazing, right? But I’ve heard the same about hair brushes, and to be honest…they did nothing but cause my skull to feel like it was oddly pulsating. The same could be said for a mild migraine. But I digress.

So I got my hands (and lashes) on SPINLASH to see if the product lives up to the hype. And to my surprise, it did!

SPINLASH uses a rotating rubber brush that simultaneously combs and coats lashes. The motion of the rotating brush is slow and steady, so there’s no need to fear putting this near your eyes. The brush rotates 360 degrees in both directions for upper and lower lashes, and to accommodate right and left-handed users. It comes with either black or brownish black mascara that is safe for contact lens wearers…but the best part about SPINLASH is that you can use it with your favorite mascara! Just use your mascara’s regular brush to apply to the SPINLASH brush…meaning, when the mascara gets used up, you can still have your massively awesome vibrating brush. (Get your head out of the gutter…it’s not for that. I don’t think.)

SPINLASH retails for $14.95 and is available at Target, CVS, Claire’s and other mass retailers nationwide – as well as at SPINLASH.com.

Here’s even better news: I have three Spinlash units to give away! To enter, comment on this post and tell me what your biggest problem with mascara is. Does it always clump when you apply? Do you constantly miss those little lashes in the corners? I’ll choose three winners at random and send them a Spinlash to try. Deadline is January 5.

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Now, here’s the story: I am lucky enough to have incredibly sexy Prada frames that I received as a gift from LensCrafters last year – I love them and wear them to death. However, I live in perpetual fear of losing/breaking the, and realized that it was time to get a back-up just in case I have a klutz attack.

EyeBuyDirect is perfect both for a secondary pair, a fashion-frenzy pair, or even as your one-and-only: And no matter what pair you choose, you are pretty much guaranteed to be in and out of their ordering process in under $50. And that’s even if you choose the fancy schmancy designer options!

In the face of the flailing economy (it’s effecting pretty much everyone I know), these dramatic savings would be a life-saver even if the glasses weren’t so damn hot. These factory-direct glasses run from about $8 to $50 for both frames and lenses but you’ll need to do a little work to put in an order. Make sure you have an accurate, updated prescription: You’ll need that info to set up your profile on the site. You’ll also need to know your pupillary distance (PD), which is the distance between the centers of your pupils, to ensure a proper fit. (It’s important…I got it right this time, but once before made a debacle with another online storefront and the glasses were unwearable.)

Your optometrist should be able to give you that number and all your other measurements, but most online retailers also provide instructions for measuring it yourself.

Another reason I’m a believer in this site now: It’s just so darn cool. Let’s face it: It’s a hell of a lot harder to buy glasses than say, a cashmere sweater, online. Many people wear their specs all day every day: They are going to want to try it on, and see how it looks and feels before passing on the cash – no matter how affordable that pair may end up being.

This site sort of has a “virtual assistant” of sorts, melded with the facebook of eyes. Their Eye Try tool allows users to upload photos of themselves and virtually try on various makes and models of eyewear. They can also post pictures of what they look like wearing various frames to the e-retailer’s Wall of Frame social community, allowing friends and strangers to offer comments. A little weird? Totally. But it ends up being incredibly fun and addictive once you get started playing with it.

TEN readers will win a pair of their choice – ANY pair from EyeBuyDirect. They will be chosen at random from those who answer the following questions below:

1 – What are three things you learned on my blog this week?

2 – Go to EyeBuyDirect.com – tell me which pair of glasses on the site best reflects your personality, and why. (These aren’t necessarily the ones you have to choose if you win, so don’t worry!)

Deadline January 2.

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I will be posting tomorrow about the event – and have a special surprise for all of you – but I just wanted to share a pic of my sexy new frames!

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My best friend’s guy has been known to get his brows threaded before every special occasion so that they are perfectly shaped, and my baby-faced little brother will never go to bed before well-moisturizing from his toes to the tips of his fingers.

When is it too much? And when is it just…good manners?

The truth is, male grooming is sometimes just good manners: Neanderthal man is long gone, the time when male body odor was the only fragrance required is only valid in the wild (and among my puppies).

Men have evolved, and as brows are known to frame the face, keeping them in order is more important than just about anything they may wear on their body.

The interesting thing is that brows are ONLY noticeable when they are a mess, and if your guy has a monobrow or just a few stray hairs, it may be a good time to summon his inner metro.

Check out the above video, where Aisha Alves of with Picture Perfect Makeup gives a step-by-step how-to on how to groom your man’s brows. Keep it in mind for your holiday parties!

Photo credit: Monkeysee.com

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As you are reading this, I am on a press trip in Los Angeles, and probably having a lot of fun – but as I’m WRITING this – I’m super stressed out trying to get done with my projects before heading out.

I’m not sleeping enough, and working wayyyy too many hours each day, and thus, my eyes are making me look sort of like an afterschool special. On top of all that, we are minutes away from a decision in the biggest – and scariest – election in recent memory!

Clearly, I need to chill out…and in doing so, I’m going to help all of you mend your own damage as well. I also need to deal with this red-eye situation before people think I have a whole OTHER sort of problem.

So, whether you are dealing with dry eyes, tired eyes, itchy ones, or sensitivity, you are probably going to like what I’m about to say.

I’m giving away, to three lucky readers, a super awesome ROHTO “Cool for Eyes” gift pack, which comes in a trendy Sephora makeup bag, containing:

- Two bottles of ROHTO eye drops in Cool and Arctic

- Soothing gel eye mask
- Bliss Lid + Lash Wash makeup remover

- Skyn Iceland Hydro Cool Firming Eye Gels

- Sephora Lash and Eyebrow Mascara in Clear

- Scott Barnes Eye Ice eye shadow

- The Body Shop Elderflower Eye Gel

These “Cool for Eyes” gift packs are valued at approximately $180 each, and they shall be granted to the three best answers to this questions by November 10: What stresses YOU out? And how do you deal with it?

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Prescriptives new holiday color Aglow collection is a great choice for winter. The shades are infuses with light-catching particles to get that shimmery, frosty effect without that 1970s overdone look.

The limited edition Winter Reflections Eye Color Quad features a sleek platinum mirrored compact with your choice of two palettes – Warm and Cool. The Warm version features three new limited edition colors, Chestnut, Brunette and Suede, plus fabulous Banana. The Cool quad features new shades of Oyster, Twinkle and Eclipse, plus a Prescriptives favorite – Shell.

But its not all about the eyes, the Aglow collection features new lipcolors in shimmering shades, such as Golden Quartz. There’s also a new blush, all-over highlighter and more.

Look for these fabulous products beginning November 2008 at Prescriptives counters nationwide, and www.prescriptives.com

Suggested Prices:

Winter Reflections All-Over Highlighter – $35
Winter Reflections Eye Color Quad – $42
Colorscope Lipcolor – $17.50
Colorscope Lip Gloss – $17.50
Blush More or Less – $21.50
Eye Definer Brush — $19

Photo credit: Prescriptives

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