What will women give up for skin health?

As the classic saying goes, “You can never be too rich or too thin.” However, it seems American women would rather look younger than be rich or thin. A recent poll commissioned by ZO Skin Health and reveals that on average, women would be willing to spend more on a facial care system that would make them look 10 years younger than they would on a diet program that would make them lose 10 pounds.

The survey, which was conducted among 1,131 U.S. adult women by Harris Interactive, reported how much women care about the overall health and condition of their skin, particularly their face.

Even in a time when many women have cut back on discretionary spending, they are willing to spend on a facial care system that they believe will be effective at making their skin look younger and healthier.

“Results, results, results. At the end of the day, that’s all that matters. Women are fed up with products that don’t work, that make empty promises and bogus claims. What counts are the active ingredients and their concentrations,” says Dr. Zein Obagi, board-certified dermatologist and creator of ZO Skin Health.

Some of the products and services-like peels, injections, lasers, creams and machines–can be pricey, so overall spending has shifted away from procedures that are new and trendy, in favor of products that are proven effective.

The ZO Skin Health survey also revealed that women think about the health and condition of their skin more often than they think about their love life. About two in five women (43%) think about the health of their skin always or often, which is more often than they think about their relationship status (39%) or cardiovascular health (33%).

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