Get Your Sexy Back in Beija Flor Jeans!

Recently I received a pair of Beija Flor Jennifer boot-cut jeans ($170; new for Fall) to try out.  The slim jeans are meant to flatter your natural curves, and although mine are a bit snug at the moment, that gives me even more incentive to lose that five pounds.

Beija Flor (the name means hummingbird in Portuguese) jeans are made in Brazil, but come in U.S. sizes 0 – 16.   Here, co-founder/designer Emilie Whitaker explains how her brand can help you get your sexy back (and accentuate your sexy back):

Hot Mama Daily: What’s the inspiration behind Beija-Flor?

Emilie Whitaker: My friend Katherine and I went jeans shopping and neither of us could find jeans that fit us, much less flattered our bodies.  Then my Mom brought me a pair of jeans from Brazil.  They fit me.  They fit Katherine.  They fit my sister.  It was like the “Sisterhood of the Traveling Pants” movie, and we realized there was something special about Brazilian denim.  Within a year we were interviewing jeans factories all over Brazil, coming up with our own flattering fit, and a few months later the Beija-Flor brand was born.

HMD: What’s the significance of the bird logo?

EW: Our jeans are manufactured in the state of Espirito Santo, my father’s home state, and the state bird is the hummingbird.  As a child, my great aunt in Brazil took me to the Santa Teresa hummingbird reserve in my father’s home state. The experience had a great effect on me, and was an inspiration for the “beija-flor,” brand.  

Beija Flor's Jennifer jean, front view

HMD: How does women’s body image in Brazil/South American differ from in the U.S.?

EW: A lot of Brazilian women tend to have a certain confidence in their physical appearance.  They seem less afraid to show off their bodies, especially their curves, and this is definitely reflected in Brazilian fashion design.  Brazilian women tend to wear clothes that accentuate their curves rather than trying to hide them.  This positive body image is directly correlated with their desire to live life to the fullest.

Beija Flor's Jennifer jeans

HMD: Who is the typical Beija-Flor customer? 

EW: We like to call women who wear Beija-Flor Jeans, Beija-believers.  Usually Beija-believers’ common bond is that they have typically had a hard time finding stylish jeans that fit. We have customers who love our pockets because they give them more of a rear-end, and we have customers who love us because we make room for their rear-end!  

HMD: In this economy, how can women justify paying top-dollar for a pair of jeans?

EW: Actually, our sales have not been affected by these challenging economic times, probably because women see the value in a high-quality, great fitting pair of jeans.  It comes down to a Cost-Per-Wear mentality.  When money is tight, people tend to spend less on more frivolous or special-occasion garments, and try to invest in wardrobe items they will use the most. 

Image credit: Beija Flor