Gottex and Rosa Cha Swimsuits Sizzle!

What would  Mercedes Benz Spring 2010 Fashion Week be without swimsuits. Of course, not any ole’ swim wear will do.  We’re talking designer bathing suits so pretty you’ll want to sashay on the beach or sit pretty pool side so everyone gets a good gander.

Chanel Iman shimmies in a Rosa Cha swim suit.

With a bevy of high-waist bikinis and neon one-piece suits with woven details, Rosa Cha’s spring collection blended the old with the new — imagine if you will a cross between Hollywood pinup girl and Valley girl.  The brand’s new creative director, extraordinary Brazilian designer Alexandre Herchcovitch, was also inspired by lingerie.

Rosa Cha swim suits pumped up the color.

“These items were designed to offer a sophisticated feeling for the season’s happenings,” Herchcovitch says in a press release.  ”An elegant woman can go from the beach or the pool to a more refined setting just by wearing a dres over her swimsuit.”

Gottex turned up the heat in the tents.

Wearability on and off the beach was also a common thread in Gottex’s spring collection.  This was the second time I’d been invited to a Gottex show — one of the most anticipated shows in the tents — and the music (Grace Jones!), the models, and the suits, of course, were hot.  This season, the brand took a more modern approach and explored “the fusion of technology and luxury.”  

Gottex is always a hot ticket and a hot show.

The collection was accented by hand-crafted details and the use of innovative fabrics such as laminated tulle, plasticized lycra, and laser cut jewel-like embellishments.  One of my favorite pieces was an ochre degrade lycra swimsuit dramatically paired with a fade-out desert print silk kimono and an ochre embroidered gold belt.

Images courtesy of image.net/Getty