New Spanx for Fall and Spring!

Yesterday I went to a Spanx press preview in Manhattan, where Allie, one of the Georgia-based company’s lovely publicists walked me through all of the fun and flirty collections for Fall 2009 and Spring 2010.

Spanx wireless Bra-le-llujah

Here are a few highlights:

• The new Assets Marvelous Mama line (available at Target, Ann Taylor LOFT, and Dillard’s) includes bump-boosting Assets Maternity Unbelievable Underwear ($20), Assets Maternity Terrific Tights ($18), and Assets Maternity Perfect Pantyhose ($14).

• New designs and colors in Tight-End Tights for fall ($26), from luscious pink to peacock blue.

• The Hide & Sleek Hi-Rise Panty Criss-Cross Cami ($42-45).

• The new, wireless Bra-llelujah! ($62), now available in DD.

Spanx Tight-End tights

My Spanx goodie bag came right on time too.  You can file this under “TMI,” but the summer humidity has been kicking my not so toned butt, and my thighs have been, er, getting a little too close for comfort.  So before I went to an after work shopping party, I slipped on my Assets’ Mid Thigh Shaper ($24) — designed with a power mesh innner fabric to help firm your tummy, thighs, and rear — and I was good to go.

And Hot Mamas everywhere will be thrilled that the premier shape wear label will launch Spanx Swim, its first swimwear line in the spring!

Image credit: Spanx