Beauty News: Stila Lives Another Day
April 24, 2009 by Dina Fierro
Filed under makeup
Rumors of Stila’s demise have circulated the blogosphere for months but yesterday, Makeup Minute learned that Stila will indeed live another day!
The troubled brand has been acquired by private equity firm Patriarch Partners, making CEO Lynn Tilton the newest Stila Girl. Patriarch is said to “specialize in rebuilding companies that span across a broad spectrum of consumer and industrial sectors by providing innovative financial solutions, strategic direction and operational expertise.”
While Stila isn’t among my favorite brands, they do have a really girlish and whimsical appeal. It’ll be interesting to see if they can reinvent themselves successfully. What do you think?
