Bionic Mascara?
May 11, 2008 by Shannon Nelson
Filed under Our Beauty Tips, makeup
Yes, with a clear question mark. When I came across an ad from Smashbox for their new mascara with claims of being “bionic” I clearly dismissed it and said, “Whaaa?“
“BIONIC is the first-ever ionic formula mascara. The primary ingredient in BIONIC is a chain molecule with a positive charge. The friction caused by sweeping the mascara brush across lashes causes a negative charge. Since opposites attract, the positively charged formula adheres to the negatively charged lashes for a dramatic effect that lasts all day.” (As described on Smashbox’s product page)
Maybe I am the only one, but that sounds a little fishy to me. Why would I need ions for my eyelashes? Is it going to volumize, define and lengthen my lashes? The description on Smashbox’s site simply says it makes lashes stronger and more voluminous.
I admit, I’m skeptical. Have you tried it?
wow, what an interesting product. for twenty bucks, i might give it a try.