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Tuesday, February 9th, 2010

Makeup Minute

Bourjois Volume Clubbing Mascara

December 16, 2007 by Shannon Nelson  
Filed under Our Beauty Tips, beauty, makeup, mascara

bourjois clubbing mascaraFor those of you who love the nightlife, Bourjois had you in mind when they developed their new “Volume Clubbing Mascara.” Talk about really targeting a niche market, this mascara is said to:

*Last up to 10 hours
*Be sweatproof
*Be tearproof
*Friction proof

It comes in black, brown and “blue disco.”

Now don’t get me wrong, I love Bourjois (especially the eye liner I wrote about previously) but isn’t this just waterproof mascara in new packaging? And isn’t “friction proof” just another way to say “smudge proof”?

What do you think?

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Comments

9 Responses to “Bourjois Volume Clubbing Mascara”
  1. iAnon says:

    Well, I must say that i’m addicted on buying Bourjois Mascaras, whatever the purpose is! I just loved to find “THE” drama affect mascara for me, but the brand didnt give me one so far. So I’m willing to try this one, even though I’m not too keen on waterproof mascaras.

  2. Julie says:

    Ha, ha. Way to call them out on their marketing ploy.

    I could just see a couple sorority chicks, looking for the perfect mascara… and then stumbling upon Bourjois Volume Clubbing, it would be their holy grail; all cause of the packaging. :)

  3. Ashley Samantha says:

    ….the packaging IS pretty. It is a good marketing ploy.

  4. Trisha says:

    *friction-proof*

    yeah that is a college girls dream

  5. Kristen says:

    I have to try this! I’m not a huge clubber but I have such a problem with mascaras staying power, even waterproof.

  6. yoyosushi3 (thu) says:

    i think they’re really trying to emphasize this mascara’s staying power. and the packaging is pretty…and we know how girls all love pretty packaging…fafi anybody?? lol

  7. jayla says:

    I love this mascara!!!! I just bought it a few days ago and I am addicted! It really works and my lashes are very short but this thing makes them look super long and full….. And for those of u thinkin its “just another waterproof mascara” your wrong!!! it washes out so easily and doesnt stay stuck on ur lashes like the waterproof kind. I am in love with this product.! and yes i love clubbing and it did pass the test! :)

  8. Jennefer says:

    It’s Alright. I bought it a few days ago, but had to return the first one i bought because it was all smudged and the brush was just in really bad shape. The second one wasn’t all that what I expected, but it’s alright…Had better experiences with Clinique…

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