It’s All in the Packaging: Paul & Joe
August 25, 2009 by Dina Fierro
Filed under Lips
There are some brands that I adore for their performance and others that I adore for aesthetics. The dreamy Paul & Joe collection is the rare exception…a brand that I adore for BOTH.
Exhibit A? The absolutely gorge Fall 2009 lipstick shown left, Reckless.
Yes, it’s true that the deep red hue a stunner, and the formula is rich and smooth.
But let’s face facts, when it comes to Paul & Joe, it’s all about the unequivocally feminine packaging of their limited edition lipsticks and eyeshadows, which differ each season and by shade. I must admit that I’m guilty of hoarding these in my stash and never, ever using them. I prefer to just pull them out and admire and I shudder to think of them getting damaged in my messy handbag (the limited edition packaging is cardboard.)
Are there any makeup lines that YOU can’t get enough of thanks to the packaging? Leave a comment and share!
p.s. And if you’d like to shop Paul & Joe Beaute, visit one of my FAVE niche beauty retailers, www.beautyhabit.com – you won’t be sorry!
RPM is my favorite of the limited edition lipsticks- a perfect pinky nude. You’re right, they are art!