Max Factor Discontinued in the US
June 4, 2009 by Dina Fierro
Filed under makeup
So…remember my super-enthusiastic review of Max Factor’s Erace? Well, US girls, you’d better snap it up fast – along with any other favorites from the brand. Women’s Wear Daily reported today that Proctor & Gamble, parent company of Max Factor, will begin phasing out the brand here in America early next year, though it will still be sold globally.
I, for one, am surprised and saddened. First of all, the company still makes great products at an affordable price point. But perhaps more importantly, Max Factor (the man and the brand) are a big piece of makeup history.
Here’s a bit of trivia for you – Max Factor perfected the first makeup specifically created for motion picture use all the way back in 1912 – it was a thinner greasepaint in cream form, packaged in a jar and created in 12 precisely graduated shades. Amazing, right?
Will you miss any Max Factor products in particular?
Image via Seeing Stars.
I am having a very hard time finding Max Factor pan stick in the stores. I wear pan stick #129 and that is all that I can wear without breaking my face out. I have very sensitive skin and this is the only kind that doesnt bother me. Could you please tell me where I can find your product? Wal-mart no longer carries this and K-mart doesnt either. Please help me.
Hi Terena!
Have you tried shopping the Max Factor site? They still have some items, including your Pan Stik -http://www.maxfactor.com/index.jsp#MAX_panStikUltraCreamyMakeup
Hope that helps!
I also use panstik #129 and am very bummed about this. I switched to MaxFactor when my Physicians Formula pankcake makeup disappeared at all my stores. This is the only affordable makeup that covers my birthmark on my face. Tonight I picked up a CoverGirl pankcake type makeup, wish me luck. This sucks.
Drugstore.com sells the pan stick. I don’t know how much longer they will continue to sell Max Factor. I’m stocking up.
Love there reds…good bye mac now were stuk with revlon
i cannot believe max factor is being discontinued,i been using the panstick makeup for over 15 years and my moms been wearing it for 35 years why is it getting discontinued???so sad!