Maybelline Takes on New York Fashion Week
July 18, 2009 by Dina Fierro
Filed under New York Fashion Week
Beauty news to share! Yesterday, it was confirmed that Maybelline New York will be the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City’s Bryant Park. The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event’s planned move to Lincoln Center in September 2010.
All I can think is, will New York Fashion Week ever be the same?
I’m not so sure.
Maybelline is replacing MAC as title sponsor – a brand renowned for creativity and an enormous base of international makeup artists.
Not to mention, many designers have worked with MAC backstage season after season to create cutting edge looks. Regardless of who sponsors Fashion Week, will they be interested in working with a mass line that seems to lack artist credibility?
As a blogger, I also have to wonder how Maybelline’s sponsorship will affect backstage access. I’ve covered New York Fashion Week for about 5 seasons and while MAC consistently offers access to artists backstage, Maybelline rarely reaches out in any capacity to online media.
What do you think – is this a match made in fashion heaven?
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