Max Factor Discontinued in the US
June 4, 2009 by Dina Fierro
Filed under makeup
So…remember my super-enthusiastic review of Max Factor’s Erace? Well, US girls, you’d better snap it up fast – along with any other favorites from the brand. Women’s Wear Daily reported today that Proctor & Gamble, parent company of Max Factor, will begin phasing out the brand here in America early next year, though it will still be sold globally.
I, for one, am surprised and saddened. First of all, the company still makes great products at an affordable price point. But perhaps more importantly, Max Factor (the man and the brand) are a big piece of makeup history.
Here’s a bit of …read more
