What’s even more exciting is that the first issue is free to anyone who asks! So what are you waiting for?! Click over to their website to find out how you can get the first issue free and emerse yourself into the makeup industry.

Out of the Foundation Brushes pictures above, were you able to spot Billy B’s right away? I know I did–and MAC’s as well!

Photo Credits:
Beauty Shot: Makeup Artist Eran Paul
Photographer: Dudi Hasson
Technique Shot: Photographer: Arthur Cohen
Makeup Artist: Lori Hogg
Model: Emily Ansell
Brush Shot: Photographer: Paul Godwin

Post from: Makeup Minute

Twenty four of the nation’s best hair, makeup, and skin specialists, spill their most tightly guarded beauty secrets and invite readers to revel in their advice.

Below are the winner’s and a sneak peak at a few of the pages from the issue. I know I will be scooping it up come next Tuesday!

(Hey isn’t that the gorgeous gown we saw Beyonce wearing at the Oscar’s?)

o Linda Hay—The Smoky Eye Star

o Francesca Tolot—The Colorful Personality

o Angela Levin—The Naked Lady

o Gina Brooke—The Marathoner

o Nick Barose—The Fountain of Youth

o Mark Carrasquillo—The Sun King

o Byron Williams—The Party Guy

o Raymond McLaren—The Bang-Up Job

o Taylor Lucas—The School of Rock

o Ian James—The Transformer

o Ted Gibson—The Long Shot

o Mordechai Alvow—The Hair Raiser

o Frank Rizzieri—The New Wave

o Matthew Swinney— The Razor’s Edge

o Rene Patronik—The Dark Future

o Robert Ramos—The Ray of Light

o Shelee Maeda—The Miracle Worker

o Gigi Zunjic—The Glow-Getter

o Ruth Tadaldi, MD—The Injector Perfector

o Marian Newman—The Nail Natural

o David Colbert, MD—The Micromanager

o Diane Berson, MD—The Calming Influence

o Joanna Czech—The Soft-Skin Savant

o Tina Alster, MD—The Laser Artist

Post from: Makeup Minute

~~~~~
Entrepreneur Magazine, January 2007
Women on the Rise

Announcing the 2006 Entrepreneur Magazine and OPEN from American Express(R) Woman of the Year

IRVINE, Calif., Dec. 27 /PRNewswire/ — Maureen Kelly, founder of Tarte Cosmetics, is the Entrepreneur magazine and OPEN from American Express(R) 2006 Woman of the Year.

Entrepreneur’s editorial staff and OPEN from American Express(R) chose Kelly for best exemplifying the qualities critical to success today: competitiveness, compassion and clarity of vision. “Despite her inexperience, Kelly was unafraid to brave an industry with big-name competitors like Estee Lauder and Lancome,” says Rieva Lesonsky, senior vice president and editorial director of Entrepreneur magazine. “Her competitive spirit and fearlessness are some of the greatest strengths of successful entrepreneurs.”

Kelly started with just an idea for down-to-earth makeup that was simple, easy to use and conveniently packaged. Her vision was to create makeup that made real women look and feel spectacular. Even though she had no industry experience, Kelly courageously moved forward with her idea, carefully researching laboratories and chemists as well as packaging to bring her vision to life. Her determination has carried her to great success: Among other achievements, Tarte Cosmetics broke sales of $15 million last year.

At every step, Kelly chose never to sacrifice the quality of her products or the needs of her customers. Instead, she made it a point to grow steadily, stay in touch with her customers, and join in a partnership with QVC only when she felt her company was ready. Tarte Cosmetics is now a powerful presence in the industry and was recently invited by QVC to do a “Today’s Special Value,” a 24-hour period of sales for a product at a discounted rate. The exposure translates into a million-dollar opportunity.

“Women-owned businesses are the fastest growing segment of the small business sector. Yet, just 3 percent of all women-owned companies generate $1 million in annual revenues compared to 7 percent of men-owned firms,” says Gina Taylor, vice president of OPEN from American Express. “OPEN from American Express is committed to programs and initiatives, such as Entrepreneur magazine’s Women in Charge Conference, that empower women entrepreneurs with inspiration and resources to help propel their businesses to substantial growth. As Maureen Kelly’s success illustrates, women-owned businesses continue to make positive economic and social contributions in the U.S., and OPEN is working to help further the success of women entrepreneurs.”

With that said, the success of Tarte Cosmetics has also given the 2006 Woman of the Year a platform from which to give back. This year, the company contributed to and helped build a house for Habitat for Humanity. Tarte Cosmetics also donated 15 percent of select products’ proceeds to the Young Survival Coalition, a group of young women united to fight breast cancer.

Kelly is featured in the January issue of Entrepreneur magazine available on newsstands. Her tips for success can also be found at http://www.entrepreneur.com/women. As the Woman of the Year, she will share her insights on success at the luncheon portion of the Women in Charge Conference, a one-day event designed to give women actionable tactics to help start and grow their businesses. The conference will be held on January 31, 2007 in Long Beach, California (http://www.entrepreneur.com/womenincharge).

*photo of gilt trip from the tarte website

Post from: Makeup Minute

I decided talk to two wonderful beauty bloggers I know to get their input and their feelings about makeup in the marketplace for women of color and varying races.

I spoke with Patrice Yursik, otherwise known in the blogging world as the very wonderful and insightful Afrobella, and Lianne Farbes a talented makeup artist and the blogger behind The Makeup Girl.

When I asked Patrice her thoughts on makeup for non-caucasian women she replied,

“For me, it’s not just the lack of makeup available, it’s also the blatant
lack of representation in magazines and other forms of media. Afrobella was inspired by the fact that there was nothing else available for me to read. I wanted a fun-to-read source of information for women of color who care about all issues beauty-related. For some reason, they don’t seem to sell Vibe Vixen, Honey, Mahogany, or any of few magazines targeted to black women here in Miami. So far, my feedback has been tremendous, which tells me that the void I noticed was bigger than I thought.

I think things for women of color are improving in terms of representation on the store shelves. I see hallmarks of progress everywhere – Pat McGrath working with Max Factor, L’Oreal’s H.I.P line (which seems to be tremendously successful, the shelves are always empty when I go to Target), Queen Latifah repping Cover Girl, Missy Elliott and Eve repping MAC. Still, there’s so much farther to go. I’d love to see more affordable drugstore brands make products that cater to a wider range of skin shades. Brighter colors, stronger pigments, makeup and hair care products specifically made with the natural ethnic woman in mind. Women of color spend tremendous amounts on hair and beauty products, and we’re still an as-yet-unrealized market. Global Beauty certainly sounds like a step in the right direction (I’d love to try this stuff!) and I hope more companies take note.”

Lianne had similar feelings:

“Like Patrice, I started my blog because as much as I love reading all the other beauty blogs, I didn’t see any that were written by women of color for women of color. As a makeup artist, I feel like I try and appeal to all ethnicities as the majority of my clients are from all walks of life.

That being said, I do feel like the climate is changing. I remember being a teenager and wearing Lancome dual finish and the color being completely wrong! We have certainly come a long way in that regard. I have noticed that drugstore lines have come a long way, but we still have a long way to go. Even though Pat McGrath is with Procter & Gamble now, there still aren’t a full range of shades available. L’Oreal HIP is doing quite well but I feel like that may be the only drugstore line that truly has a full range of shades – I call it poor girls MAC! It seems like if you want something to match, you have to pay $$ for it and to tell you the truth I don’t mind that, I would just prefer an option. I can’t just walk into the CVS and pick up some powder and sometimes that sucks because you don’t always want to spend $$ on makeup! Dept store lines like Prescriptives, Bobbi Brown and MAC paved the way for color experimentation from others and they are catching up but overall, it is still slow going. I have many friends that will only wear MAC for that very reason…..they are scared that other cosmetics just won’t match and for a black woman, there is nothing worse than looking ashy.”

It looks like jane iredale is on the right track and tapping into a market that has gone virtually ignored for a long time. Creating her Skin Care Makeup line that is inclusive and not exclusive, will make for very happy women all across the globe.

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