This just in from MAC Cosmetics–they have new lashes! Bianca from MAC mentioned this when I went to Fashion Week–so I am excited to finally tell you about it! See the press release below:

Lashes have reached a whole new level… No longer are lashes just for special nights out or glamorous events, they have become an everyday staple being worn by women of all ages.

This fall, MAC takes Lashes to the extreme – whether it’s a natural effect or a more dramatic look you want, it’s easily achieved with the re-launch of MAC Lashes. Acclaimed celebrity lash designer Christina Smith who has designed custom lashes for Hollywood leading ladies including Liza Minnelli, Kate Hudson, Hayden Panettiere and Gisele Bundchen, created 11 exclusive Lash styles with original, new features and streamlined packaging.

NEW LASH FEATURES AND BENEFITS:

* Color – MAC Lashes have a unique blend of black and brown natural hairs, so they blend more naturally with your own lashes. Great for even the fairest of lashes.

* Clear Band – MAC Lashes feature a ground-breaking thin, clear band for easy application and flexibility. Lashes can move, bend and blend.

* Shorter Width – Say goodbye to trimming false lashes to fit. MAC’s newly designed Lashes have a shorter width, so they fit comfortably to the length of your natural lash line.

* Intentional Imperfection – No two lashes are the same or perfectly symmetrical. MAC created intentional imperfections in each lash design to create a more natural effect.

NEW LASH PACKAGING:

The new MAC Lashes are packaged in a unique white tray that holds the lashes around a circular post. The post is used for ease of identification, with the left lash on the left side, and the right lash on the right. The white inner tray slides into a clear outer case and locks into place for secure portability. In addition to beautifully displaying the lashes, the new case also allows for easy storage and reuse.

LASH CARE:

MAC Lashes will last through approximately 3-6 wears, with proper care. When removing Lashes from packaging or the lash line, gently lift one end and peel off slowly and carefully to keep Lashes intact. Store lashes in a cool, dry area as humidity or warm temperatures (often found in the bathroom) may compromise the curl of the lash.

Lash Styles, Pricing and Availability:

MAC Lashes retail for $11.00 USD and will be available on counter OCTOBER 2007.

#30: Individual lashes. Three lengths available in one package for the ultimate customization.

#31: Natural style length with a wispy texture. Perfect for those who want fullness every day.

#32: Natural style length that includes a combination of lash bundles and individual hairs for a natural fullness.

#33: Natural style length. Separate lash bundles give a flirty fringe.

#34: Slightly more dramatic length. Wispy texture with winged corners.

#35: Slightly more dramatic in length. Separate lash bundles for fullness above the iris, which creates a wide-eyed look. (MAC Store Exclusive)

#36: A full lash favorite that creates a naturally dramatic look.

#37: Most dramatic length. Theses Lashes are the biggest, fullest and longest (MAC Store Exclusive)

#38: Natural style length with a wispy texture. This half lash adds subtle fullness to the outer corner of the eye (MAC Store Exclusive)

#39: For the lower lash line. Natural style length with a wispy texture. Perfect for those of us who want extra fullness for lower lashes (MAC Store Exclusive)

#40: For the lower lash line. Natural style length. Combines lash bundles and individual hairs. (MAC Store Exclusive)

MAC Lashes should be used with a safe lash adhesive. Try Duo Adhesive available on www.maccosmetics.com $8.00 USD.

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What they promise:

* Lifts, defines lashes
* Long lasting color
* Smudge-resistant
* Ultra-comfortable
* Waterproof

Let me preface this by saying that I am not a fan of waterproof mascara’s. Really…I’m not. They always make my lashes feel brittle and can be a pain to wash off. I’ve actually never associated “ultra-comfortable” with waterproof mascara and kind of scoffed at the thought of it when I saw Prescriptives product promise.

So imagine my surprise when I applied this mascara, only to have my lashes feel like I was wearing them natural. The mascara is light in feeling/texture, not clumpy and the color remained entact throughout the day. On a personal note, my grandfather is dying and this mascara has lasted me through many many tears this last week–so no running or smudging to speak of. And on nights when I have cried myself to sleep, no trace of it can be found on my pillow.

The mascara wand’s head is bendable and flexible, so it moves and bends with you as you apply the mascara. The brush is reflective of the plastic modable bristles many other brands have been coming out with this past year.

Definitely a good mascara. Have you tried it yourself?

www.prescriptives.com $19.50

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Zoom Lash has an interesting wand. The bristles part of the wand is longer in length (vertically) when compared to other mascara’s I have used and the bristles are also much shorter.

The mascara itself is thick and does at first apply clumpy. However, due to the way the wand is made, a shimmy here and there as you sweep upward easily resolves that issue. Zoom Lash curls your lashes and is also smudge-free. Not only did the curling give my lashes the appearance that they were longer, but because of the thickness of the mascara, they appeared fuller, more volumized as well.

Also? This mascara is only $11!!! $11!!! Seriously!

Do you have Zoom Lash? What do you think about it?

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Exhibit A lashes

Exhibit B lashes

Seriously, how thick! And exhibit B lashes…are pretty long.

Now those who are blessed with such lashes:

Connor

Duncan

My oldest, Gavin, doesn’t have as long of lashes as his brothers.

And just for good measure…

Brody smiled today :)

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Boots No7 Longer Lashes

What they say:

Dramatically lengthen and curl your lashes for an irresistably gorgeous look. The special formula, enriched with pro-vitamin B5 will make lashes look up to 30% longer and is smudge-proof.

What I thought:

I can’t say I noticed any dramatic lengthening, but my lashes did appear to be slightly longer. I also noticed that my lashes curled, especially those lashes on the outter most part of my eye. This mascara was smudge-proof as well. I want to say that this was a no frills mascara and I don’t mean that in a bad way. So many mascara’s want to promise you the world (can it do my laundry and cook dinner?) and very few can deliver on their promises. I liked the simpleness of this mascara.

Boots No7 Lash & Brow Perfector

What they say:

This versatile conditioning gel has a specially designed brush so it can be used to tame and set unruly brows for a polished look or used on lashes for natural definition. The brush has longer bristles on one side for lashes and shorter bristles on the other side for brows. Great for use on ‘no make-up’ days so lashes and brows look defined.

What I thought:

Who knew what a difference this gel could make when applied to your brows? I not only used the Lash & Brow Perfector to mold my brows into shape as part of my makeup routine, but I also found it made trimming them incredibly easy by holding the hairs firm and steady.

The wand is so unique with one side having short bristles and the other longer bristles. I agree that using this clear gel on your lashes makes them more defined and is definitely perfect for your no makeup days.

Have you used these products? What did you think?
Find more Cosmetics by Boots No7

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Some of my favorite mix and match products are:

* Lumiere Mineral Makeup’s Lavender Pearl along my lower lid with Jane Iredale’s Think Pink eyeshadow trio on my upper lid and brow bone.

* NYX Comsetics Super Volume Lip Plumper and Lulu Beauty’s Velvet Lip Lustre.

* Max Factor Volume Couture for thickness and length and Imju Fiberwig Mascara for even longer lashes.

* Besame Cosmetics Chocolate Kiss Lipstick with their Chocolate Lip Glaze over top.

* Jane Iredale’s Carmen PureMoist Lip Colour with Besame Cosmetics Shimmer Peach Enriched Lip Glaze over top.

* Urban Apothecary’s Super Natural Mineral Powder as foundation and tarte’s tipsy cheek stain as blush.

* Kiss My Face Tinted Moisturizer as moisturizer/light coverage foundation and Lumiere Cosmetics Light/Med. Beige Mineral Powder Foundation as a finishing powder.

I’m sure I could come up with a much longer list, but I’d love to hear which products you like to mix and match to give you a fabulous look!

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What they say it does:

With just one coat, its superb mousse-like consistency lifts, curls and separates while adding extraordinary length and intense volume to create thick luxurious lashes.

Added Benefits:

· A conditioning film for maximum curl, leaving lashes soft and supple, never stiff.

· Silicone polymers to lengthen and thicken lashes for a full and natural look.

· Pro-vitamin B5 and Keratin to moisturize the lashes.

· Rosea Root Extract with anti-aging compounds to strengthen the lashes and hair shaft.

· A fixing film that forms an ultra-luxurious water-resistant coating on lashes.

What I thought:

There is definitely no way to get the above with just one coat. I applied several coats, as I would normally with any of the mascara’s I use. The mousse-like consistency really just looked like any other mascara formula, I honestly didn’t notice a difference. It also does smudge easily if you happen to rub your eyes.

It did add some volume and it coated every lash. Of course, the packaging of this mascara is gorgeous in its gold bottle. I liked using the Plum the best because it really brought out my hazel eye color. At first I thought I was going to be gung-ho 1988 with purple lashes, but it is a deep purple that really appears to look black when worn. Obviously if you have blonde or red lashes, the purple would probably be more apparent. The purple hue really does add some pop to your eyes.

I have to say that I was a little disappointed. I hadn’t really encountered any cons with their products yet, but this mascara is not as wonderful as all of their other products.

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Although, I do admit, she looks very normal here on her website. How un-Jackson of her.

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This mascara was chosen to be the exclusive mascara used at Milan’s Fashion Week, so it definitely had some expectations to live up to.

This mascara uses the patent-pending iFX brush technology that the other Lash Perfection mascara’s use. Unlike the typical mascara brush, the iFX brush is like a modeled plastic comb with more space, called micro-channels, to give you more coverage without the clumps. I really have to say that I do prefer the new plastic molded wands over traditional mascara brushes these days.

Volume Couture delivered with fabulous lashes that were separated, unclumped, and really made my eyes stand out. I even found that I could move the brush vertically to get just about every single lash. The formula doesn’t feel thick or heavy on your lashes, in fact, when I touch my lashes (dried of course), it feels like I am not wearing mascara at all. I also find that it comes off easily with makeup remover.

So girls, this is definitely one mascara you should be lining up for come January.

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