The Powder Group founder Michael DeVellis kicked off the festivities with an intro before handing bloggers including the gals from Butterfly Diary, Beauty Blogging Junkie, The Art of Accessories, Krasey Beauty and The Beauty of Life over to makeup artist extraordinaire James Vincent for a hands-on walk through the space and introductions to many of the brands participating.

Several of my old favorites are at the show, of course – Stila, MAC Pro, Make Up For Ever, Mario Badescu (skincare is, after all, the foundation to a gorgeous face) and many more along with some potential NEW favorites. 

Brands that you might want to keep an eye on include Embryollise (a moisturizer that makeup artists SWEAR by), Luminess (I’ll review their new Airbrush Tanning System in a future post) and Long-Island based- Obsessive Compulsive Cosmetics (with a unique gloss/lipstick formulation called Lip Tar and some super bold bright nail lacquers seen below):

Of course, it’s to be expected that you’ll see a few misses in the mix too.  Two brands NOT on my must-try list? Mommy Makeup, a multi-tasking line of cosmetics designed for, you guessed it…moms.  The founder claims that it’s designed for those among us who want a dose of reality in their beauty routine.  No thanks, I’ll keep the fantasy, thank you very much. 

I was also thoroughly non-plussed by the Nuskin booth. Check out this claim:

Apparently, the Galvanic Spa System (approximately $300…gosh, what a deal!) is clinically proven to help you “live longer”? I don’t think so, folks. And as long as you’re buying a product that chooses to market itself with such claims, you’re supporting falsity in advertising. 

Stay tuned for a bit more scoop and if you’re in the beauty industry and would like to check out The Makeup Show yourself, you can grab tickets at the door! Click here for the address and more info.

Post from: Makeup Minute