To create the commercial for Great Lash Big, Maybelline took a unique approach! BIG, the Great Lash Big mascot, trekked the streets of NYC to find charismatic, aspiring women to make a big impression (and appear in the Great Lash Big Gig)! Take a look at the some behind-the-scenes footage here, along with the final advert:

If you’re anything like me, you’re intrigued by Great Lash BIG. Well, if you want to be the FIRST it, you’re in luck!  Makeup Minute readers have the chance a Maybelline prize pack valued at $75 - it includes a branded compact mirror, full-sized samples of Great Lash BIG and other goodies too!

To enter, simply leave a comment on this post. Don’t forget to tell me what your favorite Maybelline product is! One winner will be chosen at random next week!

Good luck!

UPDATE: Comment #15, Heather, is the winner! Heather, please respond to my email with your mailing address.
Thanks to everyone who entered!

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This carbon-black formula deposits an intense amount of pigment on lashes, adding length and even a bit of volume.  While I’ve got long lashes to begin with, I’ve received more than a few “What mascara are you wearing?” questions while wearing Zoom Fast Black Lash. For the record, that’s DEFINITELY a good thing.

While I love the formula and the results, I will just warn that it requires a little extra care for complete removal. I usually use a makeup cleansing cloth by Neutrogena or L’Oreal before cleanser and it takes two to remove all of this pigment. Crazy!

Snag yours for $13.50 at a MAC counter near you or www.maccosmetics.com.

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Check out Rachel’s tidbits below and if you have any questions or comments, please share!

Rachel says:

• I feel a great mascara can open the eye and instantly make you look as though you’ve have a good night’s sleep, even when that is not the case.  I use 2-3 coats of Lancome Fatale on the top, bottom, and also on the back of the top lashes.
• Because of my Indian ancestry, I love darkly rimmed eyes – a messy eye adds a sexy yet natural look to a classic outfit.  To make the eyes smoky, I use Revlon’s Luxurious Color Kohl eyeliner in Black Truffle on the inside of the lids.
• Bright lipstick is a way to quickly pop an outfit and freshen up a look a la Ava Gardner in “The Barefoot Contessa.”  My favorite bright is MAC’s Morange lipstick – it’s a great way to add a twist to a classic look.
• Another way to make your face pop is to fill in the eyebrows.  I use Bobbi Brown’s eye shadow in Navajo.

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This mascara does double duty, defining eyes and strengthening lashes with a drug-free, non-clumping formula that contains peptides and a proprietary “Lash Growth Promoter Complex.”

The complex helps stimulate hair follicles for full and lengthy lashes and also helps prevent breakage and hair loss. Pure mineral pigments give DermaLash Mascara its color (available in Black and Cocoa) and the unique rubber wand helps ingredients reach the base of lashes while separating and coating each lash perfectly.

I’ve only tested this baby twice but lab tests promise visible results in lash length and density in 3-6 weeks.

Snag your own tube for $80 (I know, I know! So $$$. But compare it to your $30 high-end mascara + a prescription lash growth product like Latisse and the DermaQuest is practically a bargain…) at www.skincarerx.com.

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Using a formula infused with both collagen and hyaluronic acid (amazing for plumping and moisturizing skin), this mascara is buildable and lengthens and volumizes lashes.

Housed in the sleek black packaging is a thick brush with dozens of fine bristles that capture every lash. My only complaint?  The brush picks up a ton of mascara, you really need to wipe it off fully before using to prevent excess product from landing on your lashes or the surrounding area.

Available in both regular and waterproof, L’Oreal Paris Extra-Volume Collagen Mascara is available now at drug and mass retailers. It retails for about $7.95/tube..

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“It always seems that inspiration ends up coming from the dress. Last night Amy wore a gorgeous full length Carolina Herrera gown with a charcoal and white pattern speckled with gold beading. So I borrowed from that exquisite color palette. We went for a steel and copper smoky lid, gorgeous full lashes, a peachy cheek and a golden amber lip.”

Face

I first started by prepping her skin with a refreshing spray of Jurlique Rose Water Balancing Mist. And then moisturized her skin with La Mer’s Moisturizing Lotion.

Next I based her skin sparingly with the new Cle de Peau Cream Foundation. Then I warmed up her cheeks with the gorgeous new COVERGIRL Simply Ageless Sculpting Blush in Plush Peach.

Eyes

For her eye, I based the lid with a combination of Shu Uemura’s Cream Eye Shadow in P Taupe, and Vincent Longo’s silky orange liquid eyeshadow.

Over that I blended the new NARS shadow in Brumes.

Under her eye I smudged COVERGIRL Exact Eyelights Eyeliner in Radiant Sapphire in the outer corner and on the inner corner I dabbed a smidge of Shu Uemura pressed eye shadow in NME gold 350.

On her lashes I coated them with COVERGIRL Exact Eyelights Mascara in Black Sapphire.

Lips

To finish off the look I tinted her lips with COVERGIRL Outlast Lipstain in Cinnamon Smile with a dab of YSL golden gloss over top.

I love that Molly used a great mix of high and low products for Amy’s look though I’m not crazy about this lip with her skintone.  What do you think?

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The secret to Rimmel’s success is in both the brush (a voluptuous ‘triple plump’ design) AND the formula. Designed to work in tandem, the collagen-enriched mascara contains proteins, vitamins and conditioners that leave lashes strong but amped up!

Don’t ask me the difference between the two hues available – Black or Extreme Black – but you can pick up either at drugstores and other mass retailers like Target nationwide, for about $7.49 a tube.

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In addition to the applications and lessons she does at Butterfly, Francesca’s done a ton of editorial work and was even Mariah Carey’s makeup artist for a time, so she really knows what she’s talking about. Among the many words of makeup wisdom, she mentioned that most women don’t apply mascara correctly and gave me a great tip that I wanted to pass on to Makeup Minute readers.

When applying mascara, start at the base of the lid, as close to the eye as possible – this will give you the effect of eye liner without the effort! Wiggle the brush through the lashes and don’t be afraid to use a few coats for your desired length and thickness.

If you’re looking for a new mascara to try, I’m loving Prescriptives False Eyelashes ($19.50), which came at the recommendation of the gorgeous blogger Shana, over at mayk all day every day. It’s a great formula that lengthens and thickens lashes without clumping.

Do you have any mascara tricks? Leave a comment and share!

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On one end is ‘the Definer’, a plastic injection molded brush, that separates and lengthens lashes. On the other end, ‘the Volumizer,’  a curvy twisted spiral that adds volume.  I prefer the latter but whatever your mascara desires are, the Two Timer has a brush that fits the bill.

Snag a tube of your own at Sephora stores nationwide or over at www.thebalm.com. 

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While I haven’t had the chance to test this one out yet, the patented vibrating brush is said to volumize, lift and curl – all without clumping or smudging.

Motor Eyes is relatively expensive for a mascara – $32/tube, so hopefully, it’ll be worth the splurge!

It debuts on April 15 at www.prescriptives.com and counters nationwide.

What do you think of the vibrating mascara trend?  Are you tempted to go high-tech for gorgeous lashes? Leave a comment and let me know what you think!

Image courtesy of Prescriptives.

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