It’s All in the Packaging: Paul & Joe
August 25, 2009 by Dina Fierro
Filed under Lips
There are some brands that I adore for their performance and others that I adore for aesthetics. The dreamy Paul & Joe collection is the rare exception…a brand that I adore for BOTH.
Exhibit A? The absolutely gorge Fall 2009 lipstick shown left, Reckless.
Yes, it’s true that the deep red hue a stunner, and the formula is rich and smooth.
But let’s face facts, when it comes to Paul & Joe, it’s all about the unequivocally feminine packaging of their limited edition lipsticks and eyeshadows, which differ each season and by shade. I must admit that I’m guilty of hoarding these in …read more






