The Powder Group founder Michael DeVellis kicked off the festivities with an intro before handing bloggers including the gals from Butterfly Diary, Beauty Blogging Junkie, The Art of Accessories, Krasey Beauty and The Beauty of Life over to makeup artist extraordinaire James Vincent for a hands-on walk through the space and introductions to many of the brands participating.

Several of my old favorites are at the show, of course – Stila, MAC Pro, Make Up For Ever, Mario Badescu (skincare is, after all, the foundation to a gorgeous face) and many more along with some potential NEW favorites. 

Brands that you might want to keep an eye on include Embryollise (a moisturizer that makeup artists SWEAR by), Luminess (I’ll review their new Airbrush Tanning System in a future post) and Long-Island based- Obsessive Compulsive Cosmetics (with a unique gloss/lipstick formulation called Lip Tar and some super bold bright nail lacquers seen below):

Of course, it’s to be expected that you’ll see a few misses in the mix too.  Two brands NOT on my must-try list? Mommy Makeup, a multi-tasking line of cosmetics designed for, you guessed it…moms.  The founder claims that it’s designed for those among us who want a dose of reality in their beauty routine.  No thanks, I’ll keep the fantasy, thank you very much. 

I was also thoroughly non-plussed by the Nuskin booth. Check out this claim:

Apparently, the Galvanic Spa System (approximately $300…gosh, what a deal!) is clinically proven to help you “live longer”? I don’t think so, folks. And as long as you’re buying a product that chooses to market itself with such claims, you’re supporting falsity in advertising. 

Stay tuned for a bit more scoop and if you’re in the beauty industry and would like to check out The Makeup Show yourself, you can grab tickets at the door! Click here for the address and more info.

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It’s a great opportunity for networking and for artists, a must-attend thanks to the myriad hands-on workshops, seminars and keynote presentation. 

This year, seminars and hands-on workshops will explore the world of makeup from film and television to editorial and bridal beauty, including workshops for airbrush basics, FX techniques, and makeup for HD, to secrets tattled from the best palettes and cosmetic counters in the business. 

MAKE UP FOR EVER Founder and makeup artist, Dany Sanz will present an exclusive keynote presentation while Hollywood beauty royalty, Davis Factor, great-grandson of makeup legend Max Factor, who formed Smashbox Photo Studios and Smashbox Cosmetics, will be on hand to talk about history and his career in the makeup industry.

For a full list of exhibitors or to snag advance tickets ($45 and $70 for 1-day and 2-day passes), visit www.themakeupshow.com

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What’s even more exciting is that the first issue is free to anyone who asks! So what are you waiting for?! Click over to their website to find out how you can get the first issue free and emerse yourself into the makeup industry.

Out of the Foundation Brushes pictures above, were you able to spot Billy B’s right away? I know I did–and MAC’s as well!

Photo Credits:
Beauty Shot: Makeup Artist Eran Paul
Photographer: Dudi Hasson
Technique Shot: Photographer: Arthur Cohen
Makeup Artist: Lori Hogg
Model: Emily Ansell
Brush Shot: Photographer: Paul Godwin

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My uber talented friend, Billy B , is currently traveling the states doing his American Beauty Tour; I’ve watched his blog as he appeals for people to apply to be a model at each of his tour stops (which people happily clammer for). So imagine his surprise when he gets a call at midnight from the Production Assistant from American Idol claiming that Paula Abdul wants to be his model for his Atlanta event. Was he speechless…yes–and I think he still is (and my gawd, I would be too–I love Paula!)

Paula Abdul flew into Atlanta for auditions for American Idol when she picked up the Atlanta Peach and read a blurb about Billy being in Atlanta at the same time for The American Beauty Tour. She has long been a fan of his and has always wanted to work with him, so she decided …this was her in.

With everything squared away, Paula snuck in while everyone was seated and Billy gave the opening piece of his presentation. He then introduced his model to the group of attendees and when Paula appeared, “Everyone’s mouthes hit the floor.” When I asked him what kind of model Paula was Billy told me, “She was great! She asked questions, engaged the audience; she even posed for photos.”

Billy has a really important stop on his tour coming up. On November 4th he and Ruth Roche will be teaming up to do both makeup and hair at his New Orleans stop of his tour. Both the seminar itself and the cocktail party that evening will benefit Hairdressers Unlocking Hope a Vidal Sassoon and BehindtheChair.com initiative with 100% of the proceeds benefiting Habitat For Humanity. The money being raised that day will be put towards rebuilding an entire neighborhood in post-Katrina New Orleans.

Billy’s & Ruth’s seminar is from 1:30-4:30pm; the cost is $145. The cocktail party (and seminar) will take place at the W French Quarter. The cocktail party cost is $145 and dress is…”fabulously casual or casually fabulous” as The Powder Group’s Michael DeVellis told me today. The Powder Group is the organization producing and organizing The American Beauty Tour, as well as this fabulous charity event. The Powder Group artists are also the creatives behind the artwork done on the bodies of the people in the photographs on the Hairdressers Unlocking Hope website.

While Billy and Ruth are Pro’s, the event is open to absolutely everyone–and believe me, Billy is so super fab, you will want to meet him in person. (I know I can’t wait for the day when I finally do!) At the event you’ll also be able to purchase the entire set of Billy B Paintbrushes I have raved about at a great discount!

Please head over to The Powder Group’s website to see complete details about this event. Can’t make it to the event itself? Consider making a direct donation to Hairdressers Unlocking Hope.

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