Pierre Senizergue Launches The Seed Project

Pierre Andre Senizergues is a household name in the skateboarding industry. At at the age sixteen Pierre entered the world of professional skateboarding. Today he is the founder and CEO of Sole Technology, which is known for it’s sports footwear and apparel. The company has more than several brands: etnies, etnies Girl, etnies Plus, éS, Emerica, Altamont Apparel and ThirtyTwo. Sole technology has made over 200 million dollars in sales alone.

CEO of Sole Technology Pierre Andre Senizergues

In an interview with Caught in the Cross Fire, Pierre recalls his earliest memory of wanting to start a shoe line:

I was looking at skateboarding shoes and I didn’t really see anybody making good skate shoes at the time so I figured I could try shoes and see what happened. I thought that one thing I could contribute to was stabilizing the skateboard market because it was the seventies and skateboarding was dying. I’m not even necessarily talking about the shoes but skateboarding as a whole. In ‘78 and ‘79 I saw skateboarding dying immediately and by ‘87 it went big and then ‘88 and ‘89 it died again and I was like “damn what a bummer”, and I thought I should try to do something to stabilise skateboarding as a whole so the kids can be supported.

Toucan Tee Sizes: S, M, L, XL

Organic Denim Jean Sizes: 28, 30, 32, 33, 34, 36, 38

Campeche Hoodie sizes: S, M, L, XL

Senizergues has always had a soft spot for the environment. The pioneer went far as to installing a extensive solar panel system on the company’s building. His latest project to launch is the The Seed Project. The eco-friendly brand has teamed with several environmental organizations in hopes to provide a hopeful future for our planet. 1% of the proceeds will be donated when you purchase.

Image Source: The Seed Project and Sole Technology