Chic News: Brita’s Going to Recycle!
Finally, after tons of prodding, Brita is going to recycle the filters from their pitchers.
It seems ridiculous that people had to sign a petition, make videos and more just to get a company to recycle, but I suppose recycling is expensive.
The program is going to start in January and you can donate old filters by taking them to Whole Foods or sending them in. Read the full details Buy:in the press release (PDF).
