Chic Video: Greenwashing

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1. Ben Goldstein says:

   September 19, 2008 at 1:57 pm

   Following is a response submitted by Ketchum on behalf of The Clorox Company:

   As The Clorox Company’s Vice President of Environmental Sustainability, the environment is what I and many others throughout The Clorox Company focus on every day. I’m proud to say that Clorox actually has a long history of environmental stewardship, but we recognize that we have to do a better job of sharing our environmental progress and we need to make more progress. What’s important is that we remain committed to furthering our environmental initiatives.
   In addition to our natural brand offerings like Green WorksTM and Burt’s Bees®, we stand by the environmental safety of our other products, often going beyond environmental regulations in the formulation, packaging and manufacture of these products. We work hard to make sure our products and business activities comply with, and often exceed, what’s required of us.

   As part of this effort, Clorox is continually evaluating new ingredients and manufacturing processes that provide better performance and are safer for the environment. We then make adjustments to our products and operations accordingly. In fact, every Clorox product goes through an environmental assessment by our Product Safety and Regulatory Compliance department prior to being marketed.

   Clorox is also continually seeking to reduce its packaging, maximize its use of recycled materials and develop packaging materials that are recyclable. We also work to continually improve the eco-efficiency of our manufacturing processes to both ensure compliance with all state and federal environmental regulations and go beyond these requirements in order to reduce our environmental footprint. We are participating in the Carbon Disclosure Project and we have also joined the U.S. EPA’s Climate Leaders Program, committing to conduct an inventory of, and further reduce, our greenhouse gas emissions.

   I strongly encourage you to go to http://www.thecloroxcompany.com/community/OurEnvironment. to learn more about our many environmental activities as well as our goals to do better in this area going forward.

   Bill Morrissey, Vice President, Environmental Sustainability

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