Discussion Friday: Green Automakers

According to TreeHugger:

The global Make Cars Green campaign is an ambitious 10-point plan to steer drivers towards more environmentally-friendly habits, including checking tyre pressure regularly and reduce loads. The campaign builds on the principles by the FIA Make Cars Green declaration, together with Bridgestone, and outlines how policy makers, industry and consumers can all play a constructive role in the future.

But with the current economic downturn, isn’t it too little too late? Many of the concepts are obvious to anyone reading Treehugger, but hopefully, they will use clever PR strategies to quickly get everyone else onboard as well.

Here’s the deal. Automakers aren’t doing so well. They’re doing pretty terribly in fact. But as far as I can tell, the green movement is almost strengthened by the economy. Green is also a way to save money.

And like I said last week, any effort is somewhat worthwhile, I think the burden on big companies is heavier than the everyday person.

On one hand, anyone that has seen Who Killed the Electric Car knows about the failure of automakers in being green, but on the other hand, I’m happy they try at all.

My question is: Can green save carmakers? With the New Green Deal from President-elect Obama, do we all believe that eco-friendly can save the economy?