Hold The Phone
May 2, 2008 by Noel Boehm
Filed under Beauty Products
A lawsuit has been filed in San Francisco by Dr. Bronners Magic Soaps against some of the companies we have been talking about here, even tiny daggers in my heart Kiss My Face. The essence of the lawsuit is that they (Estee Lauder, Stella McCartney, etc.) are accused of false advertising by labeling their products as organic. Many of them actually are comprised of synthetic ingredients, cleverly disguised as “fragrance”. Wow. It will be very interesting to see how this plays out. Going shopping these days is like stepping into a minefield. You can read the full article here. What are your thoughts on the lawsuit?

















I love Dr. Bronner’s and Kiss My Face, but what business is it of Dr. Bronner’s what other companies say or do? Is it because they have gained more popularity? I’m an educated consumer, and I can tell for myself what is real and what is not from any company, so shouldn’t that be left up to us? Ultimately, I don’t see what good will come of this. I do agree companies should advertise correctly, and I’d love to see a standard or a USDA seal on all of these products, not just Dr. Bronner’s. But I can figure out what is ‘organic’ enough for me on my own and that’s ultimately what it comes down to — reading the labels.
I don’t agree either – it’s not Bronner’s business what other companies do or don’t do. I’m well aware of how to read labels. Also how to look for info on sites. Frankly, it’s not a big secret that even companies like Kiss My Face aren’t perfect, but what good does it do to file against them when they’re at least not testing on animals and are a better choice than conventional products.
Why not file against all the many, MANY, poorly run conventional companies?